Birmingham, England is hosting the Commonwealth Games 2022 from 28 July. Commonly known as Birmingham 2022, a total of 5054 athletes will be participating from around 72 Commonwealth Nations in 283 events of 20 different Sports. The prestigious tournament embarks its journey from 28 July and ends on 8 August.

Read also: Badminton News: PV Sindhu wins any BWF Title after two-and-a-half years

PV Sindhu, one of India's most successful badminton players, is the only Indian to become the Badminton World Champion. Talking about her journey success and records in the Commonwealth Games and Commonwealth Youth Games, the legendary player is the winner of all three medals, Gold, Silver, and Bronze.

2011 Commonwealth Youth Games

In the 2011 Commonwealth Youth Games, PV Sindhu won the gold medal in the Girl's singles beating Sonia Cheah Su Ya of Malaysia. National Sports Centre, Douglas, Isle of Man hosted the event where PV Sindhu won the gold medal with a score of 22-20, 21-8.

Read also: PV Sindhu among 6 appointed members of Badminton World Federation Athletes' Commission

2014 Commonwealth Games

Emirates Arena, Scotland hosted the match of Women's singles of the 2014 Commonwealth Games. The top Indian shuttler claimed the bronze medal beating Tee Jing Yi of Malaysia. PV Sindhu won at a margin of 23-21, 21-9.

2018 Commonwealth Games

In the 2018 Commonwealth Games, PV Sindhu played against another Indian player Saina Nehwal in the final match of the tournament. Saina Nehwal defeated PV Sindhu by 18-21, 21-23 in the Carrara Sports and Leisure Centre, Australia. Hence, PV Sindhu brought the Silver medal home.

PV Sindhu is surely going to have a very hectic time with the upcoming Commonwealth and Asian games in 2022. Also, she is very enthusiastic and aims to fill her cabinet with the missing Commonwealth Games. On a conversation with PTI ahead of the India Open Super 500 tournaments, she said, "This year, I would like to win the Commonwealth Games gold, Asian Games title, and the All England title, besides the world championships. It will be important to pick and choose the events as there are lot of tournaments."

She further added, "I stayed home after World championships, taking rest after a hectic last year. Now the new year is starting with India Open, I have trained well and I am looking forward to another busy season ahead."

Sindhu will start her 2022 journey with India Open against Sri Krishna Priya Kudaravalli.

PUMA has roped in the Indian Badminton sensation PV Sindhu as its new brand ambassador, partnering in a multi-year deal. 

The German Sports Apparel brand has chosen India as the first country to expand its orbit in the world of sports, marking its official appearance in Badminton. 

Ahead of the announcement, PUMA has executed a pioneering move, changing its brand signage to 'PVMA'  at several official stores in the country for almost a week.

 

 

 

 

 

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PV Sindhu becomes the new brand ambassador of PUMA 

PV Sindhu is undoubtedly one of the greatest Indian badminton icons of this generation, surging the excitement of the game into millions of fans in India. The two-time Olympic medalist has achieved numerous accolades throughout her career, popularizing the game among Indian sports fanatics.

Sindhu has not only become the first Indian to conquer five badminton world championship medals, but also she has earned noteworthy honours such as the Khel Ratna, Padma Shri, Padma Bhushan, and Arjuna Award.

However, Sindhu's unparalleled achievements have injected interest among the youth, and PUMA has adopted the plan to capitalize on the popularity of the 29-year-old. 

According to the Google-Deloitte Think Sports report from 2024, India has a growing fanbase of Badminton, which stands at nearly 57 million. 

PUMA adopted an unprecedented marketing strategy to draw the interest of Indian sports fans, changing their brand name to 'PVMA' in several stores and many billboards across India for almost a week.

This move left the netizens and fans wondering as some speculated the possibility of onboarding PV Sindhu, whereas the partnership has been made official today. 

Many PUMA stores across India have changed their logo and branding to “PVMA”.
This change can be seen in the Indian website as well.

What’s happening? 👀 🚨 pic.twitter.com/ecPbCe2WzW

— sid (@immasiddx) January 11, 2025

However, The partnership between PUMA and Sindhu will debut at the India Open 2025 in New Delhi. This exciting collaboration will bring a high-performance badminton range soon, featuring specialized footwear, apparel, and accessories. 

Sindhu has expressed her elation regarding this move, stating the following.

I’m excited to join the PUMA family, a brand that shares my belief in the power of sport to inspire. This partnership with PUMA India isn’t just about being part of something bigger—it is an opportunity to connect with those who value pushing boundaries and embracing challenges.

“Badminton has always been a platform for growth and self-discovery for me, and through this collaboration, I hope to encourage others, especially women, to take risks, believe in themselves, and strive for more—both on and off the court,

Karthik Balagopalan, Managing Director of PUMA India, said:

PV Sindhu is a legend and a trailblazer, and we are proud & delighted to welcome her into our PUMA family. She is the most followed badminton athlete in the world. Her extraordinary legacy in Indian sports which includes a lot of historic firsts has not only placed India on the badminton map globally but has also inspired millions, pushed the boundaries, and paved the way for future generations of athletes.

“As we make our first-ever step into badminton, this association will further our goal to increase PUMA’s footprint in the rapidly growing sports landscape in the country, inspiring more youngsters to take up the racquet-sport,

On Tuesday, the organizers of the Glasgow Commonwealth Games 2026 confirmed that only 10 sports will be played in limited venues to keep the finances in check. 

A previously proposed event, that had a minimum of 20 disciplines was reduced to half, which has sparked disappointments amongst many Indians. The reason is quite simple. The Indian-dominated sports like badminton, hockey, cricket, and weightlifting have been axed. 

Not only that, a sport like squash, which gets major highlights in the CWG due to its absence in the Olympics, has been eliminated.

The IOA (Indian Olympics Association) president, PT Usha, too expressed her despondency towards the decision. But, why? 

The point is, how relevant are "Commonwealth Games," previously known as "British Empire Games," in a decolonized era?

The Idea behind Commonwealth Games

A brainchild of revered Canadian sportswriter and editor Melville Marks Robinson, the Commonwealth Games had its origin in 1930, bearing an essence of still-accepted colonialism. A total of 54 countries, who were once colonies of the British Empire, participated in this event.

The 2022 version, however, saw 72 nations participating.

Inspired by the 1911 Inter Empire Championships, this unique event has been hosted across nine countries. Australia and Canada lead with five editions each. 

Standing in 2024, when the phrase "third-world country" seems nonexistent, who would ever succumb to the pre-established boot-licking attitude toward the English, that too spending some billion dollars for hosting?

Finance definitely raises eyebrows, but the motto it has been carrying for so long should come into question, even in countries like India.

U-turn from Australia to Glasgow

Australia, a country that has hosted the event at least five times, has denied hosting it. Initially, it was Victoria's assignment to conduct the event. However, the arrangement costs skyrocketed from an estimated Aus$2 billion to an alarming Aus$7 billion.

Premier Daniel Andrews, in the press conference in Melbourne, clearly stated that he would never dare to pluck in a huge sum from the funds of hospitals and schools for a sporting event. 

The Commonwealth Games Federation (CGF) scrambled to find a replacement, offering Malaysia £100 million to step in. Even with such a hefty financial contribution, Malaysia turned down the offer, citing insufficient preparation time and the prohibitive costs of hosting the event.

Even Canada's Alberta province last year withdrew its support for a bid for the 2030 Games.

Financial Suffering

The rejections have somehow brought in a raw, uncut picture to the world. The sentiments, accompanied by the suffering, take a long time to recover.

Countries are unwilling to foot the massive bill for an event, even when provided with financial assistance. The event brings in little to no economic return and dwindling global interest.

The Commonwealth Games, which seemed like a prestigious event, has been a burden — a relic of the past whose significance is diminishing in a world with far more pressing priorities.

Glasgow steps in

Following the repeated rejections, there was a point when the Commonwealth Games future looked uncertain for the 2026 version. Countries backing out brought clouds of a postponed tournament before its centenary year in 2030.

At that point, Glasgow stepped in. Glasgow had its experience of hosting a CWG, as it did in 2014. This time, it made the event easy.

Glasgow decided to host a severely pared-down version of the CWG in 2026, with 4 venues in an 8-mile radius. Not only that, the number of participants will also be restricted.

Birmingham's Commonwealth Games: A Legacy of Financial Strain?

Birmingham stepped up to host the 2022 Commonwealth Games when Durban withdrew, promising a grand event to boost the city. However, financial issues soon arose, leading to political tension and public concern.

Max Caller, former adviser to Birmingham City Council, called the decision to host the Games "a mistake" amidst longstanding financial problems. Hosting the event diverted attention from the council’s critical issues, including a £760 million bill for equal pay claims and a botched IT system that may cost £100 million to fix.

While the Games were an "amazing event," their financial aftermath sparked debates, with citizens worried about budget cuts affecting essential services. Community centres, libraries, and even the famed German Christmas Market could face closures as the council struggles with bankruptcy.

But is finance the real concern?

India had hosted the 2010 CWG, followed by financial turmoil in the country. It took years for the country to overcome. India has now successfully bid for the Olympics 2036. 

Hosting the Olympics has also led to never-ending financial scars for many countries. Athens is a prominent name in that. 

But yet, countries hardly step back to host it. Is it really the finances or the pride that pushes them to bid for the Olympics?

Will India suffer from the reduction?

In the idealistic world of sport, India shouldn't. In such a situation, the question comes: how relevant is CWG to the sporting world? 

With the rising popularity of the Asian Games that have dominated countries like China and the Olympics, which is the oldest and largest form of multidisciplinary sports event, CWG falls short in both glamour and relevance.

The limited exposure giving year-old consolation to the country with an "international medal" has been falling short repeatedly in the Olympics. The count of CWG medalist athletes who have earned a medal in the Olympics is relatively low. A Mirabai Chanu, a PV Sindhu, or a Neeraj Chopra is countable. 

When at one corner, it is justified to be upset knowing that Indian dominance has been restricted, then at the other corner, another question gets tossed—why does India need going-to-be-abolished events to prove its excellence? 

India, which takes pride in being a sporting excellence and a country that tried to push cricket hard in the Olympics, should think if it's really dominant or not.

Does Commonwealth participation assure greatness?

Usain Bolt, at his peak point in his career, decided to participate only in the 4x100m relay in Glasgow (2014). Not only that, he was nowhere in New Delhi (2010) too, despite India's desperate request to have him.

Sir Chris Hoy, too, stayed away from the Delhi games because a win wouldn't have added any decorated feather to his already stellar career.

In the harshest reality, a hundred medals won't assure at least 50 medals in the Asian Games itself. Olympics are out of reach!

Medal tally for India in CWG, in its popular sport

In a blow to India's medal chances at the 2026 Commonwealth Games, host city Glasgow has dropped cricket from the Games due to low budget. Glasgow has selected and shortlisted budget-friendly sports for the Games.

Also Read: Top 3 Cricket stadiums in India with better drainage system

Commonwealth Games Federation CEO Katie Sadleir said in a statement, "The 2026 Games will be a bridge to the Commonwealth Games of tomorrow - an exciting first step in our journey to reset and redefine the Games as a truly collaborative, flexible and sustainable model for the future that minimises costs, reduces the environmental footprint, and enhances social impact - in doing so increasing the scope of countries capable of hosting."

10 events will be played in 2026 Commonwealth Games

Hockey, badminton, wrestling, shooting, Table tennis, squash, and triathlon have also been dropped to limit the budget and streamline logistics. Only four venues in Glasgow will host the entire Games. The total number of events at the 2026 Commonwealth Games will be ten, fewer than the 2022 Birmingham edition.

Among the sports that have been removed from the Commonwealth Games, India had finished on the podium in the previous edition in Birmingham in 2022. India had won 61 medals, including 22 gold, in the last edition of the Games. 12 in wrestling, seven each in boxing and table tennis, six in badminton, two each in hockey and squash and one in cricket – more than half of the total medals.

Cricket was re-introduced after 24-year gap

Cricket was re-introduced after a 24-year gap in the Commonwealth Games 2022 in which the Indian women's team won the silver medal. Australia won the gold, beating India in the final, and New Zealand won the bronze. Back in 1998, South Africa had won the men's 50-over gold, with Australia winning silver and New Zealand winning bronze.

The 23rd edition of the Commonwealth Games will start from July 23 in 2026 and will continue till August 2 in Glasgow, Scotland, returning to the city 12 years after the hugely successful 2014 Commonwealth Games.

Also Read: Neetu David: The Spin Queen of Indian Women’s Cricket Immortalized in the ICC Hall of Fame

Reason behind the exclusion of these sports

The 2026 Commonwealth Games were earlier to be held in Sydney, Australia, but the Kangaroo country had backed out citing financial constraints as the reason. Then Glasgow had shown interest in these games with some conditions, it had presented a plan to organize these games with fewer games, which was approved by the Commonwealth Federation, that is why 6 games have been excluded.

The contemporary Indian Badminton has so far gained the popularity in its country. However, certain issues need to be resolved. The biggest concern lies in the shuttlers facing a different environment in the non-Asian Countries. The major problem they face is the thick and slower court. 

This issue had made India short of many assured medals by whiskers. Be it peak Kidambi Srikanth missing his World Title in 2017 to Reddy-Shetty failing in big tournaments.

How do Indian and Asian Courts differ from European Courts?

The Asian Summers

Speaking about the weather in the Asian summers, it is humid. The Asian stadia provide full on air-conditioned courts for athletes. 

Air-conditioned rooms are marked favorable for shuttles, as the shuttles fly faster here. Here are the reasons:

• Lower air density: Air conditioning reduces temperature and humidity, resulting in denser air with fewer air molecules. This decrease in air resistance allows shuttlecocks to travel faster.
• Reduced air turbulence: Air conditioning systems circulate and filter the air, minimizing turbulence and air pockets that can slow down the shuttlecock.
• Consistent airflow: Air conditioning maintains a consistent airflow, reducing unpredictable air currents that can affect shuttlecock trajectory.
• Lower humidity: Dry air reduces the shuttlecock's drag coefficient, enabling it to fly faster.

This helps the athletes to maintain faster rallies and increased smashes with an attacking play. The also helps them to read the speed and work on their reaction time'

Added to this, the enhthralling supporters add more fuel to the pagddlers when tired.

European winters

European winters contradics the humid weather. Unlike the windy weather here, the air feels cal, slow and still. 

Slow and still air significantly impacts shuttlers' performance, technique, and strategy. it included different physical challenges along with rectified techniques and strategies.

The challanges a shuttler faces due to these conditions are as follows:

• Reduced shuttlecock speed: Slower reactions, less power.
• Increased drag: Shuttles dip and drop unexpectedly.
• Unpredictable trajectory: Difficulty judging distance and direction.
• Fatigue: Players expend more energy to generate power.

However, these are the "negetives" bigger stages like Olympics, offer.

Slow court, A Bane to the Shuttlers

Here are some instances when paddles were denied their crown due to the courts' behaviour.

• 2017 Kidambi Srikanth, a fast court specialist in India missed his Worlds Title in the slow Glaswegian conditions. The slow pitch defied from the title as the Korean Son Wan-ho defeated him in the quarterfinal.
• Tanvi Patri, a 13 year old rookie got defeated in Thailand's sluggish pitch last December. The thick air denied her speed, showing a red alert that she needs to gain some strength.
• And the most discussed duo- Satwiksairaj Rankireddy-Chirag Shetty. Right now, Reddy-Shetty is the finest doubles player in Indian Badminton periphery. Reddy still has his world fastest smash of 493km/hr. Even then, this duo cannot assert full power in slow court. And thus, they lost a few of the most serious and well-deserved titles.

Demands of Sluggish Pitches

Slow and still air significantly impacts shuttlers' performance, techniques, and strategies. Someone who was been trained on faster courts will find it difficult to adapt to the conditions if exposed.

The shuttles face certain physical changes that are listed below:

• Reduced shuttlecock speed: Slower reactions, less power.
• Increased drag: Shuttles dip and drop unexpectedly.
• Unpredictable trajectory: Difficulty judging distance and direction.
• Fatigue: Players expend more energy to generate power.

An athlete thus needs to make a few technical adjustments to combat the challenges.

• Slower stroke speed: Compensate for reduced shuttlecock speed.
• Increased wristwork: Generate power and control.
• Softer touches: Reduce shuttlecock's descent.
• More spin: Control shuttlecock trajectory.

The strategic changes include:

• Patient play: Waiting for opportunities to attack.
• Defensive focus: Exploiting opponents' struggles.
• Net play: Using precise, soft shots.
• Angle play: Creating sharp angles to disrupt opponents.

Effects on a few notable Shots:

1. Smashes: Less effective due to reduced power.
2. Clear shots: More difficult to execute.
3. Drops: Harder to control.

Slow Court? Not an Issue!

Not an old story when Lakshya Sen lost to Victor Axelsen in the Olympics semi-final. Slower Courts like that in Europe, especially in stages like Olympics demand patience and exquisite footwork, with strong defence. Lakshya had his defence in the checklist, but his footwork was still a sore in his throat. The Denmark giant was a set ahead when Lakshya fought but lost to nerves.

The bronze medal match had all these including his exposed injury in his smashing hand. The defence he has can aid in this condition but muscular opponents are still a challange to him.

The other veteran on court H.S. Pranoy is a clever lad with versatile techniques. He has got his techniques handy to combat the sluggishness. He thus not only won in Malaysia, but has a Worlds medal round his neck.

Two-time Olympic medalist P.V. Sindhu with her blazing power heft and work rate till 2019, defies these challanging conditions. The Olympic bronze medalist Saina Nehwal with her sturdy power smash overshadowed her limitations in court coverage capabilities.

Indian Approach

India has a love for stroke-making. Even though it is aesthetically pleasing, it question the  practicality in World Badminton.

With the October ticks in, the Europe session starts. The badminton camp then comes back and does a wide India-hoping, visiting smallcities playing number of tournaments! But how that that judge their efficiency in slow courts!

Read also: BAI to give Rs 50 lakh cash rewards to Paris Paralympics 2024 medalists

The slow courts host a major number of important international tournaments. With India not getting enough time their will never expire the frustration of them not getting medals.

Rookies like Priyanshu Rajawat will depend more on strokeplays like his ancestor Srikant used todo. Not failing the later, Rajawat will succumb to frustrating errors, missing points. Srikant had Son Wan-ho, but Rajawat will have way more equipped opponents-  Kunlavut Vitidsarn and of Kodai Naraoka.

Its high time for Indian to spend more time on slow courts, count quality over quantity, in order to not miss any well deserved title in fututre, 

A lot of instances have seen cricket being differentiated from other sports. Especially, in South Asian countries, where cricket rules a fraternity, "sports" look doomed. An established "Cricket versus Sports" league is not a 2-month long tournament. It's an age-long duel with apparent results. But, is cricket guilty?

If we look back, Cricket was not as big as it is now. Restricted within the allies of a colonized country, cricket was just a time pass. 36 years to Independence, but a famous singer (Lata Mangeshkar) had to arrange a charity musical show to gather prize money for the 1983 World Cup Winners.

India gained some confidence since then. the biggest boost came after the win in the inaugurating T20 World Cup Win. 2007, 24the September, exactly 20 years back, the seed of the cash-rich league got sown. 

Indian Premier League, started in 2008, is the biggest source of money earning for BCCI. Keeping aside BCCI, the neighbouring cricketing nations have their cricket board more powerful than the other boards. But is this a fault of Cricket?

"Athletes" ignites the fire of "Cricket versus Sport" League

India won its second T20I World Cup after ending its 11 years of drought. The fans who were frustrated for a decade finally got one thing to celebrate. The Marine Drive got flooded with people. The Wankahde Stadium showed all its suppresed love to the team.

Felicitations came from their respective state governments. BCCI provided a huge lump of prize money to the players and the support staff.

But this has triggered athletes from different sports. Names like Chirag Shetty and Saina Nehwal came into the limelight criticizing the sport. When Shetty wanted equal recognition for India's win in the last Uber Cup, Saina went a step ahead. Her view was simple- people wouldn't even hate cricket even if she did so. But, why would someone hate cricket?

This is not a once or twice-told story. This widespread competition with cricket is not new. But is cricket a foe to other sports? Here are a few stories of "influence" and "idolization" in the recent past, not only from India but from neighbors too.

Sri Lanka Cricket funded CWG participating athletes.

The pre-2022 Commonwealth Games has seen an economic crisis in Sri Lanka. Not just economic, but the life on the island was distressed. The then Prime Minister Rajadhakshya fled from the country. Sri Lanka since its independence faced their record crisis.

The country fell short of food and fuel. The pandemic had already hit the Sports authorities. The crisis increased the hardships. They ran out of money. The situation was so pathetic that the boards couldn't manage transport to send the accessories to the athletes

At a point, the country thought of withdrawing its name from the Birmingham CWG. But at that very moment, Sri Lanka Cricket stepped in.

The board contributed 22 million Sri Lankan Rupees to the athletes participating. They hosted Australia and gathered the amount, despite the fears of the crowd ruining it.

Cricket Sri Lanka tried to cover all the funds. However, the athletes still had limited athleisure. CWG authorities too came in help for the athletes. Sri Lanka finished the CWG Campaign with four medals (one silver and three bronze).

Pakistan Cricket Board- the unsung sponsor for Arshad Nadeem

The Paris Olympics Gold medallist Arshad Nadeem was initially an age-group cricket player, His focus later shifted to javelin through which Pakistan got its first medal after 1992.

Arshad Nadeem registered a monstrous throw of 92.97 metres sealing the gold for his country. Earlier he won the silver at the 2023 World Athletics Championships, Budapest, with a throw of 87.82 meters. He gave Pakistan’s first-ever medal at the World Athletics Championships.

But what did Pakistan give him? ignorance! The Commonwealth champion earlier expressed that he has been using a javelin for the last 8 years. His bosom friend and admirer Neeraj Chopra from India tweeted, urging the Pakistan Government to buy Nadeem news javelins.

Nadeem hails from Punjab's Miyan Channu village. Struggling themselves, the villagers funded him for his Olympic campaign. Added, that it was the Pakistan Cricket Bard who sponsored him.

PCB also financed Nadeem and his coach Salman Fayyaz Butt's air tickets.

Read also: A Bronze costs just USD 100: Trembling Future of Pakistan Hockey Team

BCCI's baby steps for Olympians

Earlier BCCI secretary Jay Shah announced financial aid for the Olympians.BCCI granted Rs. 8.5 Crores (approximately $1.03 million) to the Indian Olympic Association for their Olympics campaign.

Recently a new NCA (National Cricket Academy) is near completion. The old existing facilities at the M. Chinnaswamy Stadium in the city center will be upgraded to a multi-sport training facility.

Apart from the cricketers, it will open doors for the Olympians too. NCA will have new facilities that will let them train there.

The new facilities will have World-Class Playing Grounds will have:

• 45 Practice Pitches: A variety of pitches to cater to different training needs.
• Indoor Cricket Facilities: For year-round practice and skill development.
• Olympic-Sized Swimming Pool: To aid in recovery and cross-training for athletes.
• State-of-the-Art Training and Recovery Facilities: Equipped with the latest sports science technology to help athletes maintain peak physical condition and recover efficiently from injuries.

Cricketer- "athlete" collaboration

When one section came forward criticizing the fame, the other one took it handy to make their own.

Mahi's influence

Speaking about Swapnil Kusale, he himself mentioned that he doesn't follow any other sport apart from shooting. But he follows Mahendra Singh Dhoni. Kusale, who is an Indian Railways employee is a ticket checker like Dhoni. It took him 12 years to feature in the Olympics. And take India's first ever 10m Rifle position 3 medal. The Asian Games Champion accepted that MS's calm personality helps him to stay calm in chaos.

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The Kohli aggression

One of the biggest heartbreak for any badminton fan was Lakshya Sen's exit from the Olympics without a medal. The Chinese Lee Zii Jia shattered Sen's bronze medal dream. 

But Sen's popularity is still unmatched in the sports arena. Even though he is "big," he still wants to "be the Virat Kohli of Indian badminton in coming years." In "The Ranveer Show" podcast he expressed his admiration for Kohli.

The other name that comes in the list is Nitesh Kumar. The Olympic Champion in the Men's Singles SL3 category is a Kohli fan. His winning celebration had some glimpses of Kohli's aggression.

But Nitesh's love for Kohli is not limited to celebrations. After succumbing to a deadly injury in Vizag, he started upgrading his badminton skills. Not only that, he delved himself into fitness, inspired by the 2013 version of Kohli.

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The Wall looks upon The Wall

Soon after retirement, Indian Men's Hockey team goalkeeper P.R. Sreejesh was assigned to train the junior hockey team. The two-time Olympic Bronze medallist was delighted to get this role. he not only talked about the future prospects but did mentioned about Rahul Dravid.

"The Wall" of Indian Hockey looked upon "The Wall" of Indian Cricket when it came to coaching. The way Dravid devoted himself to training the cricketing juniors, Seejesh is looking forward to doing the same for his sports.

Read also: Hockey India decides to retire jersey No. 16 in honor of goalkeeper PR Sreejesh

Cricket is another sport

The 2028 Olympics will feature Cricket after 128 years. The brand value of Virat Kohli played a pivotal role in the addition of cricket. But as Sunil Chhetri, the Indian former captain of Indian Football once said, Cricket excelling is great for that country. Then, how does that justify other sports not getting the "love" cricket gets?

How does that justify Chirag Shetty repeatedly slipping down on the court, in the Olympics quarterfinal, having his partner Sattwikraj Rankireddy as the lone warrior? 

How does that justify the associations not getting enough funds and definitely investing to find talent?

How does that justify archers failing to read the wind in bigger stages?

It's an open-ended question. Is it cricket the enemy, or the system? Is cricket actually an enemy or a friend in need?