Different IPL Title sponsors since the start

The Indian Premier League (IPL) title sponsor's VIVO has pulled out and the BCCI is all set to replace it with TATA. The decision for the same was taken at the Governing Council meeting of the IPL on Tuesday. Talking about IPL ever since its inception in 2008, the tournament has grown from strength to strength. From being a mere sporting event to becoming the most glamorous annual event in the nation.

IPL has grown into one of the most lucrative leagues and although there are various sources of revenue. Meanwhile, the most amount is generated from sponsorship which makes up the lion's share of the income for the league. Also from revenue-wise as well IPL is one of the richest leagues in the world.

Now, Tata became a new title sponsor for the IPL 2022 edition. Meanwhile, they will remain the main sponsors till 2023. Let's take a look back at the year-wise leading sponsor from the very beginning to the 14th season.

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#1. DLF IPL | 2008-2012

The Gurugram-based real-estate behemoth was founded by Chaudhary Raghvendra Singh in 1946. The Delhi Land & Finance (DLF) had signed a four-year deal by making the highest bid of INR 40 crores in the inaugural season of the tournament. The deal had ended in 2012 after which the brand decided not to renew.

#2. Pepsi IPL | 2013-2015

After DLF did not renew their contract, global giant Pepsico became the second brand to sponsor the league. They had signed a five-year deal for a whopping INR 396 crores. The beverage giant was keen to walk out on the five-year title contract which was due to expire in 2017. However, it was learned that Pepsi wanted to withdraw from the sponsorship because of the 2013 spot-fixing scandal that tarnished the IPL's reputation.

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#3. VIVO IPL | 2016-2019

After the Pepsi fiasco, Chinese mobile manufacturer VIVO signed a title sponsorship agreement for the 2016 edition. The brand had paid INR 100 crores per year to the BCCI and also renewed the contract. After having a successful two-year contract, VIVO unhesitatingly renewed its deal. Meanwhile, they made an audacious bid of INR 2,199 crore for five years.

The Chinese titan had paid an amount of INR 440 crore per year. However, it soon became the second company to terminate its agreement before the completion of its contract. The company walked away from the 2020 season of the IPL. It was learned that armed conflicts between India and China lead to anti-China sentiments across the nation. That's why they walked away in 2020.

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VIVO IPL 2021

The 2021 season saw the return of China-based smartphone company VIVO as the principal sponsor. Thus they replace the Indian fantasy sports app Dream11. The revenues earned by the BCCI from central sponsorship saw a 50 percent decline last year.

According to a report from Inside Sport, the overall revenue doubled as the cricket board had announced Digital brokerage firm Upstox as their new official partner for the IPL 2021 season. Moreover, it joins the likes of Dream11, VIVO, and Unacademy.

#4. Dream11 IPL | 2020

After VIVO and the hate towards Chinese brands, Dream11 became the fourth brand to bag title sponsorship rights in 2020. The deal saw Dream11 pay 222 crores to the BCCI to take on the main sponsorship. However, the BCCI had limited time to run a tender. Dream11 had taken advantage of the situation by securing a sponsorship fee that is almost half the annual amount of VIVO's contract.

The Mumbai-based fantasy sports platform was the highest bidder, with India's rival online education platforms Unacademy and Byju's also among several brands that were keen to take over from VIVO.

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#5. TATA IPL | 2022*

Vivo decided to pull out as the title sponsor of IPL. As a result, the Board of Control for Cricket in India (BCCI) decided to replace the main sponsorship with Tata. IPL chairman Brijesh Patel confirmed that TATA will replace VIVO as the key sponsor from the upcoming season of the tournament.

The original 5 year deal of Vivo and IPL was supposed to end in the 2020 season. Later it got extended till 2023 due to the 1-year break. After the new decision of the Governing Council, the TATA Group will remain the title sponsor of the upcoming seasons of 2022 & 2023.