Indiaโs one of the leading tech-education company Byjuโs has been announced as the official sponsor of the FIFA World Cup 2022. The EdTech company is one of the worldโs best when it comes to the e-learning sector.
Byjuโs already has been associated with the Indian Cricket Team and gained vast popularity in doing that. Now, after being the official sponsor of FIFA World Cup 2022, the EdTech company will be Indiaโs first company to have the sponsorship of the worldโs most-watched tournament.
Kay Madati, FIFAโs Chief Commercial Officer said, โFIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. Weโre delighted to be partnered with a company like BYJUโS, which is also engaging communities and empowering young people wherever they may be in the world.โ
With the sponsorship, Byjuโs will be able to use FIFA World Cup 2022โข marks, emblem and assets. Moreover, they will also host the rights to host the promotional events for the said tournament. In addition, Byjuโs will also have the right to produce content on the FIFA World Cup 2022 with educational massage in their multifaceted activation plan.
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โWe are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football inspires billions, we at BYJUโS hope to inspire the love of learning in every childโs life through this partnership.โ
Byju Raveendran, BYJUโS founder and CEO
Byjuโs currently has its presence in over 120 countries. With football being one of the most popular sports in the world, they will be able to reach more countries through the Qatar World Cup.
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Post the sponsorship, Byjuโs hopes to reach 10 million students in India by 2025. Post this success, Byjuโs will surely hope to reach that target via their cutting edge technology and engagement of FIFA World Cup 2022.
The copy is edited from FIFAโs original copy.