India’s one of the leading tech-education company Byju’s has been announced as the official sponsor of the FIFA World Cup 2022. The EdTech company is one of the world’s best when it comes to the e-learning sector.
Byju’s already has been associated with the Indian Cricket Team and gained vast popularity in doing that. Now, after being the official sponsor of FIFA World Cup 2022, the EdTech company will be India’s first company to have the sponsorship of the world’s most-watched tournament.
Kay Madati, FIFA’s Chief Commercial Officer said, “FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like BYJU’S, which is also engaging communities and empowering young people wherever they may be in the world.”
With the sponsorship, Byju’s will be able to use FIFA World Cup 2022™ marks, emblem and assets. Moreover, they will also host the rights to host the promotional events for the said tournament. In addition, Byju’s will also have the right to produce content on the FIFA World Cup 2022 with educational massage in their multifaceted activation plan.
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“We are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football inspires billions, we at BYJU’S hope to inspire the love of learning in every child’s life through this partnership.”Byju Raveendran, BYJU’S founder and CEO
Byju’s currently has its presence in over 120 countries. With football being one of the most popular sports in the world, they will be able to reach more countries through the Qatar World Cup.
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Post the sponsorship, Byju’s hopes to reach 10 million students in India by 2025. Post this success, Byju’s will surely hope to reach that target via their cutting edge technology and engagement of FIFA World Cup 2022.
The copy is edited from FIFA’s original copy.