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PUMA India joins Indian Olympic Association as Official Footwear Partner. Image- The Hindu
Sports brand PUMA India on Thursday has inked its partnership with the Indian Olympic Association (IOA) as their Official Footwear Partner for the Indian contingent to the Paris Olympics 2024 and also launched a mega outdoor campaign to celebrate the champions of the game.
The brand will give podium over 100 Indian athletes
As footwear partner, the brand will give podium and travel footwear, trolleys, backpacks, slippers, yoga mats, headbands, wristbands, socks and towels over 100 Indian athletes to maximise their training and comfort during the Paris Olympics 2024.
To add, 45 out of the 100+ Indian athletes across sporting disciplines comprise the PUMA contingent at the Paris Olympics, making the largest squad representing a brand in the country this year.
'We will provide athletes with best in-class footwear'
Karthik Balagopalan, Managing Director of PUMA India, shared his perspective on this collaboration and campaign launch, stating, “PUMA is dedicated to empowering athletes to surpass their limits and achieve their full potential. Through our partnership with the Indian Olympic Association, we will provide athletes with best in-class footwear and sports accessories, aiming to support their pursuit of excellence at the Paris Olympics."
Additionally, we aim to bring to the fore and recognize the milestones achieved by athletes of our country through this campaign. I hope our efforts to celebrate our champions will not only inspire others to give their best but also encourage many young and aspiring athletes to take up Olympic sports in India,” Balagopalan added.
This strategic partnership with the IOA, the governing body of Olympics in India, not only affirms PUMA’s commitment to cultivating a vibrant sports culture but also serves as a catalyst for nurturing the growth, progress, and achievements of both current and upcoming generations of athletes in the country.
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Official kit sponsor of Athletics Federation of India
PUMA is already the official kit sponsor of Athletics Federation of India. Apart from that, it has established associations with various sports teams, including renowned global and Indian football clubs such as Manchester City, Borussia Dortmund, AC Milan, Mumbai City FC, and Bengaluru FC, alongside IPL teams such as Royal Challengers Bengaluru and Delhi Capitals. Additionally, the brand proudly showcases a roster of distinguished brand ambassadors including cricket icon Virat Kohli, sprinting champion Usain Bolt, football star Neymar Jr, boxing champion Mary Kom and cricketers Harmanpreet Kaur and Mohammed Shami.