Sports brand PUMA India on Thursday has inked its partnership with the Indian Olympic Association (IOA) as their Official Footwear Partner for the Indian contingent to the Paris Olympics 2024 and also launched a mega outdoor campaign to celebrate the champions of the game.

Also Read: Paris Olympics 2024: Afghan sprinter Kimia Yousofi wants to win medal at her 3rd Olympics by staying in Australia

The brand will give podium over 100 Indian athletes

As footwear partner, the brand will give podium and travel footwear, trolleys, backpacks, slippers, yoga mats, headbands, wristbands, socks and towels over 100 Indian athletes to maximise their training and comfort during the Paris Olympics 2024.

To add, 45 out of the 100+ Indian athletes across sporting disciplines comprise the PUMA contingent at the Paris Olympics, making the largest squad representing a brand in the country this year.

'We will provide athletes with best in-class footwear'

Karthik Balagopalan, Managing Director of PUMA India, shared his perspective on this collaboration and campaign launch, stating, “PUMA is dedicated to empowering athletes to surpass their limits and achieve their full potential. Through our partnership with the Indian Olympic Association, we will provide athletes with best in-class footwear and sports accessories, aiming to support their pursuit of excellence at the Paris Olympics."

Additionally, we aim to bring to the fore and recognize the milestones achieved by athletes of our country through this campaign. I hope our efforts to celebrate our champions will not only inspire others to give their best but also encourage many young and aspiring athletes to take up Olympic sports in India,” Balagopalan added.

This strategic partnership with the IOA, the governing body of Olympics in India, not only affirms PUMA’s commitment to cultivating a vibrant sports culture but also serves as a catalyst for nurturing the growth, progress, and achievements of both current and upcoming generations of athletes in the country.

Also Read: AFI signs multi-year agreement with 'Puma'

Official kit sponsor of Athletics Federation of India

PUMA is already the official kit sponsor of Athletics Federation of India. Apart from that, it has established associations with various sports teams, including renowned global and Indian football clubs such as Manchester City, Borussia Dortmund, AC Milan, Mumbai City FC, and Bengaluru FC, alongside IPL teams such as Royal Challengers Bengaluru and Delhi Capitals. Additionally, the brand proudly showcases a roster of distinguished brand ambassadors including cricket icon Virat Kohli, sprinting champion Usain Bolt, football star Neymar Jr, boxing champion Mary Kom and cricketers Harmanpreet Kaur and Mohammed Shami.

India's journey in Olympic Games began in 1900, but for many decades, success was limited. The nation's presence on the medal tally was defined by mostly one or two medals per edition, with the success of the Men's Hockey teams being the main reason for it.

However, the 21st century marked a turning point, as it saw India's rise at the Olympics. Their success at the Games picked up pace in several new ways.

Check out the full article to see how India's journey transformed:

1996-2008: Individual medals emerge

After years of triumph in Men's Hockey, 1996 Atlanta Olympics saw a change for India, as Leander Paes won a Bronze medal in Tennis. This victory brought in the first individual medal for India in Olympics after 44 years (previously: K.D. Jadhav won in 1952 in Wrestling).

Following this breakthrough, other individual athletes began to make their mark. In the 2000 Sydney Olympics, Karnam Malleswari made history with her Bronze medal win in Weightlifting, and became the first Indian woman to win an Olympic medal.

Moving to the next edition, the 2004 Athens Olympics saw another individual triumph, with a Silver medal this time. Rajyavardhan Singh Rathore brought home India's first-ever medal in Shooting, laying the groundwork for India's extended talent pool beyond hockey.

In 2008, the momentum continued with Abhinav Bindra's Gold (Shooting), Vijender Singh's Bronze (Boxing), and Sushil Kumar's Bronze medal (Wrestling) in the same edition.

Read Also: Most medals by an Indian in a single Olympics

2012: Six Medals and India's Olympic Rise

The 2012 London Olympics was a truly historic moment for India. For the first time ever, India secured six individual medals in a single Olympic edition, that too in five different sports. This was not just a jump in numbers, but a clear rise for India in the Olympic Games.

Here, take a closer look at the medalists:

Gagan Narang: Bronze Medal in Shooting

Gagan Narang won India's first medal at London 2012, taking bronze in the men's 10m Air Rifle event with a final score of 701.1. He opened the medal books for India in this historic edition.

Sushil Kumar: Silver medal in Wrestling

Sushil Kumar became the first Indian to win two individual Olympic medals (previously in 2008), securing silver in the men's 66kg freestyle wrestling after a hard-fought tournament.

Saina Nehwal: Bronze medal in Badminton

Saina Nehwal earned India's first-ever Olympic medal in Badminton, securing a bronze in Women's singles. With this victory, she also became the second woman, after Malleswari, to win a medal at the grandest stage.

Yogeshwar Dutt: Bronze medal in Wrestling

Yogeshwar Dutt overcame injuries and fought through brilliantly in the men's 60kg freestyle wrestling to secure a bronze medal.

Mary Kom: Bronze medal in Boxing

In the debut of women's boxing at the Olympics, Mary Kom won a bronze in the flyweight (51kg) category, making her the first Indian woman boxer to achieve this milestone.

Vijay Kumar: Silver medal in Shooting

Vijay Kumar clinched silver in the men's 25m Rapid Fire Pistol, finishing behind Cuba's Leuris Pupo.

Read Also: Olympic Athletes to Watch in LA 2028 from India

2016-2024: Sustaining the momentum in India's modern Olympic era

India has consistently built upon its Olympic success since 2012, with athletes dominating in different categories of sports. The period from 2016 to 2024 has seen new talents emerge and solidify India's rise on the global stage.

In a country where sports is often dominated by men, some Olympic stars chose to challenge the ordinary and pave a path for Indian sports women. Indian sport has seen a massive rise in the number of it's female athletes shining at the world stage since the turn of the millennium.

In this article, we will take a look at those Indian female Olympians who made Olympic history.

Also Read: Most medals by an Indian in a single Olympics

Indian Women Who Made Olympic History

1. Karnam Malleswari

Weightlifter Karnam Malleswari created history and became the first Indian woman to win a medal at the Olympics. During the Sydney 2000 Games, Karnam Malleswari lifted 110kg in the snatch and 130kg in the clean and jerk categories for a total of 240kg and finished the competition with a bronze medal. She is also the first Indian weightlifter (male or female) to win an Olympic medal.

2. Saina Nehwal

Former world No.1 Saina Nehwal put Indian badminton on the global map when she finished with a bronze medal in the women’s singles at the London 2012 Olympics.

Saina Nehwal clinched the medal after her opponent Wang Xin of the People's Republic of China retired due to injury during the bronze medal playoff match. After this, Saina became the first Indian badminton player to win an Olympic medal and has represented the country in three Summer Games (Beijing 2008, London 2012 and Rio 2016).

3. Mary Kom

Star boxer Mary Kom etched her name in Indian sports’ history books by clinching a bronze medal at the London 2012 Olympics. The Manipuri boxer beat Poland’s Karolina Michalczuk and Tunisia’s Maroua Rahali in the first two rounds but lost her semi-final bout to Great Britain's Nicola Adams, settling for the bronze medal.

It was the first Olympic medal in boxing by an Indian woman and only the second after Vijender Singh’s bronze at Beijing 2008. Women’s boxing made its Olympic debut at London 2012.

4. PV Sindhu

PV Sindhu built on what Saina Newhal had achieved at London 2012 and took Indian badminton a step further by reaching the women’s singles final at the Rio 2016 Games.

PV Sindhu lost the final to Spain’s Carolina Marin and finished with a silver medal after a hard-fought 83-minute title battle. Despite being the runner-up, PV Sindhu created history by becoming India's youngest individual Olympic medallist, a record which has since been surpassed. She also became the first Indian woman to bag an Olympic silver medal.

5. Sakshi Malik

Indian wrestler Sakshi Malik won a bronze medal in the women’s 58kg category at Rio 2016 to become the first Indian woman to win a medal in wrestling at the Olympics.

After notching up wins in the earlier rounds, Sakshi Malik lost to Valeria Koblova of Russia in the quarter-finals. However, with Koblova making the final, Sakshi Malik entered the repechage round and came home with the bronze medal following an 8–5 victory over Aisuluu Tynybekova of Kyrgyzstan. Sakshi’s win at Rio was a memorable one as she turned the bout on its head despite trailing 5-0 at one stage.

6. Mirabai Chanu

After a disappointing outing at Rio 2016, weightlifter Mirabai Chanu, with a total lift of 202kg, won the silver medal in the 49kg category at Tokyo 2020. With the feat, Mirabai Chanu of Manipur became the first Indian weightlifter to bag a silver at the Olympics.

Mirabai Chanu also became the second Indian weightlifter, after Karnam Malleswari, to win a medal at the Summer Games as well as the second Indian woman, after PV Sindhu, to win a silver medal at the Olympics.

7. Lovlina Borgohain

Assamese boxer Lovlina Borgohain emulated the legendary Mary Kom by clinching a bronze medal at Tokyo 2020. Lovlina Borgohain defeated Germany’s Nadine Apetz in the round of 16 and outpunched Chinese Taipei’s Chen Nien-chin in the quarter-finals to secure herself a bronze medal.

However, Turkish world No. 1 Busenaz Surmeneli proved too strong for her in the semi-finals as the Indian finished with a bronze medal.

8. Sania Mirza

Inspired by stalwart Serena Williams, who returned to the tennis circuit after having a baby, Sania Mirza has begun to feel her way back into the sport as well. The Indian tennis ace gave birth to a boy late in 2018 and was on maternal duty ever since. But 2020 saw Sania Mirza return to the court.

Building form with every passing match, Sania Mirza made a fourth Olympic appearance at Tokyo 2020, where she made a first-round exit in the women’s doubles alongside Ankita Raina. Sania retired in 2023 as easily the best women's tennis player to emerge from India.

9. Dipa Karmakar

Dipa Karmakar, the shining star in Indian gymnastics, has made Olympic history by becoming the first Indian female gymnast to compete in the Olympic Games. She is among the only five women who have been able to master the Produnova vault. Her awe-inspiring performances and fearless spirit have inspired young gymnasts to aim for the stars.

10. Manu Bhaker

Manu Bhaker won India's first medal at the Paris 2024 Olympics with a bronze in the women’s 10m air pistol shooting event. She thus became India's first woman to win a medal in Olympic shooting. A day earlier, she had become the first Indian woman to qualify for an Olympic shooting final in 20 years.

Manu Bhaker scored 221.7 to finish third in the eight-woman final. Oh Ye Jin of the Republic of Korea clinched the gold medal with the new Olympic record of 243.2 and was followed by her compatriot Yeji Kim, who pipped Bhaker to enter the gold medal round and won the silver with the final score of 241.3.

Wherever Neeraj Chopra goes, he does not return empty-handed. This series started in 2016 when this rising star made a record for the first time at the Under-20 World Athletics Championships. From that day itself, we got a glimpse of the future to come, in which many records were to be made and broken one after the other.

On Friday night of 16 May, Neeraj maintained the same trend in Doha Diamond League 2025 and got his name registered in history, becoming the first Indian to breach the 90m mark in the sport. So, it's time we take a look at every Neeraj Chopra records that he has made in his tremendous career so far.

Also Read: Neeraj Chopra’s best throws: Here are all the top throws by javelin ace Neeraj Chopra

Every Neeraj Chopra records you should know

• First Indian to breach the 90m mark: Neeraj Chopra’s best throw is 90.23m, achieved at the Doha Diamond League on May 16, 2025. The mark stands as the men’s national record in India and Neeraj Chopra’s personal best. It was the first time an Indian had breached the 90m-mark in the javelin.
• First Indian to win Olympic medal in athletics: At the Tokyo Olympics in 2021, Neeraj Chopra produced a historic performance in the men's javelin throw event. Neeraj won the gold medal in the final with a throw of 87.58m, giving India its first Olympic medal in athletics. With this win, Neeraj Chopra also became the first Indian athlete to win a gold medal in a track and field event at the Olympics.
• First Indian to win silver at World Athletics Championships: Star Indian javelin thrower Neeraj Chopra won a historic silver medal at the World Athletics Championships in Oregon. He recorded a throw of 88.13m in his fourth attempt to claim the second spot. Chopra thus is the first Indian to win a silver medal at the World Athletics Championships and only the second medallist from the country after Anju Bobby George in 2003.
• First Indian track and field athlete to win world championship: Neeraj Chopra won the gold medal at the 2016 IAAF World U20 Championships in Bydgoszcz, Poland. With this win, the then 18-year-old Neeraj became the first Indian track and field athlete to become a world champion in any event and any age level.
• First Indian World Record holder in track & field: Neeraj Chopra Threw 86.48m at the junior championships in Poland to win the title. With this, he set the new under-20 world record, beating the 84.69m mark established by the previous holder, Latvia's Zigismunds Sirmais. Neeraj’s 86.48m attempt at Bydgoszcz still stands as both the U20 world record as well as the U20 Asian record in the javelin throw.
• Indian national javelin throw record holder: Neeraj Chopra’s best attempt to date came at the Stockholm Diamond League 2022 in Sweden on June 30, 2022, where he managed his personal best of 89.94m to establish the new national record.
• First Indian to win javelin throw gold at Asian Games: Neeraj Chopra is the first Indian javelin thrower to win a gold medal at the Asian Games. Before him, Gurtej Singh was the only men’s javelin thrower from the country to win a medal – bronze at the 1982 New Delhi Asian Games. Neeraj threw  88.06m to claim the 2018 Asian Games title.
• First Indian to win a Diamond League meet: Neeraj Chopra became the first Indian to win a Diamond League meet after he topped the field in Lausanne in 2022. With a depleted field that had world champion Anderson Peters missing, the Indian comfortably led the charts with an 89.08m throw, in his first attempt. 
• First Indian to become Diamond League champion: Neeraj Chopra is the first Indian athlete in history to clinch the Diamond League trophy, by winning the Zurich Diamond League 2022 Final. The Indian ace recorded a best throw of 88.44m to beat Tokyo 2020 silver medallist and 2016 champion Jakub Vadlejch to the title.
• First Indian to become world champion: Neeraj Chopra became India's first world champion after he clinched the gold medal in the men's javelin throw final at the World Athletics Championships 2023 in Budapest with an effort of 88.17m. It was Neeraj Chopra's second straight medal at the world championships after his silver at Oregon 2022.

Also Read: India at Olympics: India's Olympic medal tally by every edition

Neeraj Chopra Records: Best throws at major competitions

Indian javelin ace Neeraj Chopra bettered his throw of 89.94m with a season-best throw of 90.23m at the at the Doha Diamond League 2025. After this, he became the first Indian to breach the 90m mark in the sport.

Read Also: Every Neeraj Chopra Records You Should Know 

Despite the historic achievement, Chopra missed out on the top podium spot at the Doha Diamond League, where Germany’s Julian Weber stole the show with a massive throw. Chopra’s previous best was 89.94m, set on June 30, 2022, at the Stockholm Diamond League — a mark that stood as both his personal best and the men’s national record.

Neeraj achieved his target

• Neeraj Chopra’s best throw is 90.23m, achieved at the Doha Diamond League on May 16, 2025. The mark stands as the men’s national record in India and Neeraj Chopra’s personal best.
• The second-best throw of Neeraj Chopra's career is 89.94m. Neeraj had thrown this throw in the Stockholm Diamond League on 30 June 2022. This throw is a national record and one of Neeraj Chopra's best throws.
• Neeraj Chopra's third-best throw of 89.49m came at the Lausanne Diamond League 2024This is Chopra's best throw ever at a global championship and his third-best overall.
• Neeraj Chopra's fourth-best throw in javelin throw came at Paris Olympics 2024 where he bagged the silver medal with an 89.45m throw. 
• His fifth best throw came in Paavo Nurmi Games in 2022 where he went close to that 90m mark once again.
• In the Lausanne Diamond League 2022, held in the month of August, Neeraj Chopra had thrown the sixth-best throw of his career. Neeraj had thrown the javelin 89.08 meters.
• Neeraj's seventh-best throw came in the Asian Games 2023 held in Hangzhou. In this round, Neeraj had achieved a distance of 88.88m.
• Neeraj Chopra's eighth-best throw came in the World Athletics Championships 2023 in Budapest. In this competition which was held on August 25, 2023, Neeraj showed excellent performance and achieved a distance of 88.77m.
  

Also Read: India at Olympics: India's Olympic medal tally by every edition

PUMA has roped in the Indian Badminton sensation PV Sindhu as its new brand ambassador, partnering in a multi-year deal. 

The German Sports Apparel brand has chosen India as the first country to expand its orbit in the world of sports, marking its official appearance in Badminton. 

Ahead of the announcement, PUMA has executed a pioneering move, changing its brand signage to 'PVMA'  at several official stores in the country for almost a week.

 

 

 

 

 

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PV Sindhu becomes the new brand ambassador of PUMA 

PV Sindhu is undoubtedly one of the greatest Indian badminton icons of this generation, surging the excitement of the game into millions of fans in India. The two-time Olympic medalist has achieved numerous accolades throughout her career, popularizing the game among Indian sports fanatics.

Sindhu has not only become the first Indian to conquer five badminton world championship medals, but also she has earned noteworthy honours such as the Khel Ratna, Padma Shri, Padma Bhushan, and Arjuna Award.

However, Sindhu's unparalleled achievements have injected interest among the youth, and PUMA has adopted the plan to capitalize on the popularity of the 29-year-old. 

According to the Google-Deloitte Think Sports report from 2024, India has a growing fanbase of Badminton, which stands at nearly 57 million. 

PUMA adopted an unprecedented marketing strategy to draw the interest of Indian sports fans, changing their brand name to 'PVMA' in several stores and many billboards across India for almost a week.

This move left the netizens and fans wondering as some speculated the possibility of onboarding PV Sindhu, whereas the partnership has been made official today. 

Many PUMA stores across India have changed their logo and branding to “PVMA”.
This change can be seen in the Indian website as well.

What’s happening? 👀 🚨 pic.twitter.com/ecPbCe2WzW

— sid (@immasiddx) January 11, 2025

However, The partnership between PUMA and Sindhu will debut at the India Open 2025 in New Delhi. This exciting collaboration will bring a high-performance badminton range soon, featuring specialized footwear, apparel, and accessories. 

Sindhu has expressed her elation regarding this move, stating the following.

I’m excited to join the PUMA family, a brand that shares my belief in the power of sport to inspire. This partnership with PUMA India isn’t just about being part of something bigger—it is an opportunity to connect with those who value pushing boundaries and embracing challenges.

“Badminton has always been a platform for growth and self-discovery for me, and through this collaboration, I hope to encourage others, especially women, to take risks, believe in themselves, and strive for more—both on and off the court,

Karthik Balagopalan, Managing Director of PUMA India, said:

PV Sindhu is a legend and a trailblazer, and we are proud & delighted to welcome her into our PUMA family. She is the most followed badminton athlete in the world. Her extraordinary legacy in Indian sports which includes a lot of historic firsts has not only placed India on the badminton map globally but has also inspired millions, pushed the boundaries, and paved the way for future generations of athletes.

“As we make our first-ever step into badminton, this association will further our goal to increase PUMA’s footprint in the rapidly growing sports landscape in the country, inspiring more youngsters to take up the racquet-sport,