Table Tennis: Adidas ropes in India's Manika Batra

Manika Batra, an Indian Table tennis player, has been named as the brand ambassador for Adidas, a global sports company. However, with this collaboration, she joins the likes of Mirabai Chanu and Hima Das in collaborating with the sportswear behemoth.

Both parties will collaborate to promote diversity and credibility in sports. Whilst also furthering the career goals of female athletes across the country as a result of this partnership. Manika Batra, in collaboration with Adidas, will motivate and empower women to pursue them with complete freedom. This alliance will strengthen the position of women in the sports business as they endeavour to get recognition in a patriarchal society.

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Table tennis star Manika Batra and Adidas India's senior director's thoughts on this partnership

Sunil Gupta, the senior director at Adidas, India, stated, "We are thrilled to have Manika Batra as the newest member of the Adidas family. She is an inspiration to many young women who aspire to push limits and achieve seemingly unachievable goals. We will continue to drive the attitude, 'Impossible Is Nothing' through our athletes. While celebrating women in the world of sports."

Batra also unveiled her thoughts and said, "Partnering with Adidas is an opportunity every sports person looks forward to. I am very excited and grateful for this to have come my way. Especially at a time when the brand is celebrating women through their 'Impossible Is Nothing' campaign. I hope with my sport and my association with Adidas, I can empower and encourage women to see possibilities irrespective of the challenges. So that the nation can witness many more 'golden girls'."

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However, Adidas formed an alliance with a number of well-known sportspersons this year. Sandesh Jhingan, an Indian footballer, struck a multi-year partnership with the brand. In addition, Adidas also created a ground-breaking effort with Arsenal.