European Super League: New League could be in place by 2024/25 season, says new chief executive Bernd Reichart

A new European Super League with no permanent membership could be up and running by the 2024/25 season, the chief executive of the company.

Avignyan MukhopadhyayOctober 19, 2022 at 03:32 PM3 min read
A new European Super League with no permanent membership could be up and running by the 2024/25 season, the chief executive of the company.

A new European Super League with no permanent membership could be up and running by the 2024/25 season, the chief executive of the company behind the failed project has revealed.

Bernd Reichart has been hired by A22 Sports Management, which was formed to sponsor and assist in the creation of the proposed 12-team breakaway league in April last year.

— Sky Sports News (@SkySportsNews) October 19, 2022

Reichart's first remit is to initiate talks with football stakeholders across Europe and, while he is aware discussions can continue without input from England's big six, he is hopeful they will engage.

The German media executive also believes the Premier League's club-run model is a good example for the European Super League - now expanded to 20 teams - to follow.

Asked if the 2024/25 season was the earliest the failed project could start up again, Reichart told the PA news agency: "That might be the first reasonable and realistic call but there are so many variables that I can't actually foresee. That is probably the first realistic call."

The Premier League referred to their statement from June 2021 when contacted by Sky Sports News.

What is the European Super League?

The European Super League was launched in April 2021 with 12 founding members - Arsenal, Chelsea, Liverpool, Manchester City, Manchester United, Tottenham, AC Milan, Inter Milan, Juventus, Atletico Madrid, Barcelona and Real Madrid - who would permanently take part in the competition.

European Super League: Pic | Sportz Point
Leeds players wore 'football is for the fans' T-shirts when warming up for a game against European Super League members Liverpool (Image- Sky Sports)

The plan quickly collapsed after the six Premier League clubs pulled out in the face of fierce criticism from supporters, pundits, clubs and the media, but Juventus, Barcelona and Real Madrid remain committed to the concept.

Permanent membership of the European Super League for the founding members was a significant point of criticism, but Reichart said: "There has been an important reassessment and the concept is spreading out about openness and taking the permanent membership off the table. I can say the three clubs have credibly reassessed and taken some learnings from the first approach.

"I am aware of what the English clubs stated a year and a half ago, but I hope the whole football community is appreciating the approach to continue to care and try to come up with solutions.

"Initially the dialogue can work without them (English clubs). I will talk to clubs in other countries but this is not an exclusive initiative at all, it is an inclusive initiative.

"Of course the situation of the English clubs and the Premier League is a strong example of how attractive a club-run competition could actually look like and what difference it makes if you have the best playing each other week after week in a way. I would love to have their point of view as well."

Avignyan Mukhopadhyay

Avignyan Mukhopadhyay was a football writer at Sportz Point, where he provided insightful match analyses, tactical breakdowns, and in-depth coverage of the game. His passion for football and attention to detail brought engaging content to fans, making complex strategies and player performances easier to understand.

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