Britain's world number eight Cameron Norrie withdrew from the Korea Open on Friday less than an hour before he was due on centre court to face Jenson Brooksby in the quarter-finals. The 27-year-old, who was trying to make it to the ATP Finals at the end of the season, defeated Kaichi Uchida of Japan 6-2, 6-2 to reach the final. Speaking after that game, Norrie said he was struggling with jetlag but was looking forward to the quarter-finals.
"For me, I'm going to make a big push for Turin," Norrie admitted during the recent Laver Cup. "I think I'm knocking on the door there. I think I'm 11 or 12 on the race at the moment. I'm going to try and make a big push there."
Norrie is the third seed to pull out of the Korea Open in Seoul after sixth seed Borna Coric's exit on Monday and third seed Taylor Fritz pulled out on Thursday. World number two Casper Ruud remains as the top seed in the tournament, along with fourth seed Denis Shapovalov and eighth seed Jenson Brooksby. The American will face Shapovalov in the semi-final on Saturday.
ATP Tour records: Most titles in tennis career (men's)
ATP tour is basically a global top-tier tennis tour organised for male tennis players by the Association of Tennis Professionals (ATP). Here are the male players with the most titles in tennis history.
ATP Tour is basically a global top-tier tennis tour organised for male tennis players by the Association of Tennis Professionals (ATP).
The 2025 season is the 35th year and 56th edition of the ATP, organising the global circuit of men's tennis. Jimmy Connors has the record of winning the ATP Tour titles in his career.
ATP Tour tournaments
The ATP tour tournaments are - ATP Masters 1000, ATP 500, ATP 250 and the United Cup.
ATP Challenger Tour, a level below the ATP Tour, and the ATP Champions Tour for seniors, the Grand Slam tournaments, the Olympic tennis tournament, and the Davis Cup also come under the ATP Tour. However, these tournaments are not governed by the ATP.
Most titles in tennis career (men's)
Here are the male tennis players who have won the most titles in tennis history and created ATP Tour records.
1. Jimmy Connors | 109 titles
Jimmy Connors is the man with the most ATP singles titles in history. The American has won 109 ATP singles titles. He also holds the record for most ATP matches played and most ATP matches won.
Connors, in his career, has won eight Grand Slam titles, which include one Australian Open, two Wimbledons and a joint-record five US Open titles.
He was the World No.1 for a then-record 160 consecutive weeks and a total of 268 weeks in his career.
2. Roger Federer | 103 titles
Federer with his last Grand Slam title - Australian Open in 2018. Image | AO on X
Rodger Federer is the second topper in the list of ATP tour singles titles of the modern era with 103 ATP titles. He is also the record holder for most singles titles at the age of 24.
The former tennis player also has a record 6 ATP finals. Moreover, he was the world's No. 1 tennis player in the ATP rankings for a total of 310 weeks. These 310 weeks include a record 237 consecutive weeks.
Federer has also finished as the year-end No. 1 with a bang 6 times. He clearly dominated the world of tennis in his era with Rafael Nadal and Novak Djokovic. He also has20 Grand Slam titles.
The "Big Titles" of the modern ATP tour consist of four Grand Slam tournaments, all 9 ATP Masters events, and the ATP finals. Djokovic is the only player to win all the "Big Titles".
Ivan Lendl is often referred to as the ‘Father of modern tennis’.
The Czech-American has won eight Grand Slam titles in his career, which includes two Australian Open titles, three French Open titles and three US Open titles.
Lendl occupied the World No. 1 position for a total of 270 weeks. In his entire career, the former World No. 1 won 94 ATP singles titles.
After his retirement, Lendl went into coaching. He helped Andy Murray win three Grand Slam titles.
5. Rafael Nadal | 92 titles
Nadal with his record 14th Roland Garros title. Image | Roland Garros on X
Rafael Nadal is also present on this prestigious list with 92 ATP tour titles.
He was also the world's No. 1-ranked tennis player for a consecutive 209 weeks. In 2008, Nadal became the No. 1 player for the 1st time after his first-ever massive victory against Federer. He also concluded as the No. 1 in the year-end 8 times.
In the history of the ATP Tour, he was one of the most successful teenagers. He became the No. 2 in the world at age 19 and won 16 titles, including his very 1st French Open and also 6 Masters events.
He has won 22 Grand Slam titles in his career before retiring. Nadal is one of the very few players to achieve the "Career Golden Slam".
Top 14 fastest serves in Tennis history (ATP recognised) [2025 Updated]
As Giovanni Mpetshi Perricard broke the record for the fastest serve at Wimbledon, we bring you the list of the top 14 fastest serves in Tennis history in ATP-recognised tournaments.
Giovanni Mpetshi Perricard broke the record for the fastest serve at Wimbledon. Image | ATP Tour
Big-serving players have benefited throughout tennis history. One of the most advanced weaponry a tennis player may have is a powerful, well-placed first serve. While most professionals can put the ball anywhere they want, only a few are capable of reaching speeds in the upper 140s and also the 150s.
Sam Groth set a new world record for the fastesttennis servewith a speed of 263.4 km/h (163.7 mph). Regretfully, for the Australian, theATPdoes not recognise that record because it was set at a Challenger tournament.
However, we'll limit ourselves to ATP-recognised fastest serves in tennis history for the applications of this top ten.
Top 14 fastest serves in Tennis history (ATP recognised)
Without any further ado, let us dive right into the topic. Please keep in mind that only one serve per player is recorded here.
14. Juan Martin del Potro | 149.1 mph (240km/h)
Speed:240 km/h (149.1 mph)
Event:2017 Stockholm Open (ATP 250)
Round:Singles Final
Juan Martin del Potro, also known as 'The Tower of Tandil', is unsurprisingly included in the list. He is the finest Argentinian player of his generation, having won the US Open.
No one struck it in the final encounter that they won out of all the players who are in the top ten, except him.
Del Potro claimed the Stockholm Open in 2017 after defeating Grigor Dimitrov in straight sets(6-4, 6-2). In the process, he did not forget to hit a 149.1 mph serve.
However, his overall performance earned him the 10th position in our list of the Top 14 fastest serves in tennis history.
Opelka has the record for the second fastest serve at any Grand Slam. Image | US Open
Speed:240.3 km/h (149.3 mph)
Event:2021 Australian Open (Grand Slam)
Round:Singles 2R
6-foot-11 American Reilly Opelka, just like other tall tennis players, has the uncanny usual big and fast serves in his arsenal. The 27-year-old is tied with Ivo Karlović for the tallest-ever ATP-ranked player ever.
Termed as the 'Next Big Thing' in tennis, Opelka achieved a career-high ranking of world No. 17 in singles in February 2022.
Though he has hit many serves over 140 mph in his career, his serve against Taylor Fritz (one of his opponents in 2015, when Opelka beat Fritz to eventually win the Junior Wimbledon) stood out. In the second round of the 2021 Australian Open, against Fritz, Opelka served at 240.3 km/h (149.3 mph), the second fastest serve in Grand Slam history.
Event:2006 ABN AMRO World Tennis Tournament (Rotterdam, ATP 500)
Round:Singles 1R
There was a time when Taylor Dent and Andy Roddick were thought to be the two toughest servers in the game.
Whilst Dent didn't have quite the same amount of achievement as Roddick, he certainly made it to the fourth round of a few Grand Slams.
The only player in our Top 10 who has confirmed his mobility on Clay is Taylor Dent. He reached a career-high of No. 21 despite a career marred by ailments.
In the first round of the 2010 French Open, the American hit a 240 km/h (149.1 mph) serve that stunned the crowd. This went on to become the quickest serve in the tournament's history and landed him on this list of Top 10 fastest serves in tennis history.
Event:2025 BNP Paribas Open (Indian Wells, ATP Masters 1000)
Round:Singles 2R
The 21-year-old tank-topped terror generated gasps with a 150mph serve at the 2024 Indian Wells.
Shelton beat fellow top prospect Jakub Mensik 4-6, 6-3, 6-4 in round two. The American smacked eight aces and bombed one serve at 150 mph while advancing after exactly two hours.
This marks the first time Shelton has picked up a main-tour win over a younger opponent.
The Romanian has never made the top 50 in the world rankings, but he is executing some of his best performances. As a result of his outstanding performance, he completed 2018 as the 57th-best player in the world.
He has, however, always depended primarily on his serve, which has earned him a stellar record.
The Romanian landed the ball perfectly in the quarterfinals of the 2016 European Open, registering a speed of 244 km/h (151.6 mph). Thus, he achieved the 9th position in our list of Top 10 fastest serves in tennis history.
Feliciano Lopez, a Spanish tennis player, managed to reach a career-high ranking of 12 in 2015.
Due to being a veteran who has been around the circuit for a long time, many people seem to have forgotten how amazing a server Feliciano Lopez was during his heyday.
He delivered one of the fastest serves ever at the Aegon Championships in 2014. The Spaniard slammed the ball to serve with a pace of 244.6 km/h (152 mph) in the opening round encounter.
Joachim Johansson, the former tennis player from Sweden, was one of the known names of the early 2000s. He reached the semi-finals of the 2004 US Open and won 3 singles titles.
To reach the semi-finals of the 2004 US Open, he had defeated the defending champion Andy Roddick in the quarter-finals.
However, in 2004, another big moment came in his career, when he served at 152.0 mph in the Davis Cup doubles' first round, to enter the list of the top 14 fastest tennis serves in history.
In 2005, he had hit 51 aces against Andre Agassi in the round of 16 of the Australian Open.
6. Giovanni Mpetshi Perricard | 153 mph (246.23 km/h)
Giovanni has the record for the fastest tennis serve recorded at Wimbledon and Grand Slams - Image | ATP Tour
Speed:246.23 km/h (153.0 mph)
Event:2025 Wimbledon Championships (Grand Slam)
Round:Singles 1R
Giovanni Mpetshi Perricard broke the record for the fastest tennis serve in Wimbledon history when he served at 153.0 mph against Taylor Fritz in the first round of the 2025 Wimbledon.
Not only did he break the Wimbledon record, but it was the fastest second serve in tennis history. Along with that, the French tennis player broke the record for the fastest serve at any Grand Slam as well.
Interestingly, that fast serve did not help Perricard win the point, as Fritz was able to hit the ball across the net and then win the point.
Chris Guccione, the former left-handed Australian, is another tall player on this list, standing at 6'7". He was last seen playing the 2020 Australian Open in the men's doubles event, when he and his partner Matt Reid lost in the round of 16.
Guccione has a career-high doubles ranking of No. 38. However, he rose to the limelight after breaking Andy Roddick's record of fastest tennis serve, with a 154.1 mph (248 km/h) in the first round of the 2006 Davis Cup.
Andy Roddick was the best American tennis player of his generation, and at the end of 2003, he was rated No. 1 in the world.
He was known for blasting the ball and relied heavily on his serve.
Andy Roddick stood a respectable 6'2" tall among a list of giants. However, he quickly established himself as one of the top servers in the game's history and created a wonder by smashing Rusedski's world record for fastest serve in the Davis Cup semi-final against Belarus in 2004.
He launched the ball at a breakneck pace of 249.4 km/h (159 mph). It wasn't until 2006 that the record was broken.
When Milos Raonic defeated Roger Federer to win the Brisbane International in 2014, he demonstrated his whole spectrum of abilities.
In 2016, he emulated the feat in the Wimbledon semifinals. Raonic is the first player from Canada to crack the top ten. He is also one of the game's most powerful servers.
In 2012, his tremendous first serve helped him to overtake Andy Roddick at 155.3 mph in the SAP Open.
Afterwards, he reached a career-high rating of number three in the rankings, all thanks to his poised serves.
Our list of the top 10 fastest serves in tennis history can't be completed without mentioning John Isner.
He is often regarded as the sport's quickest consistent server, and his height played a significant factor in his ability to strike aces. Isner also has the record for playing the longest tennis matche in history.
John Isner has hit many serves above 150 mph during his career, but his fastest was in the 2016 Davis Cup. In a tie versus Australia, the American unleashed lightning of a serve, setting a new world record of 253 km/h.
Wimbledon Championships is arguably the most regal, prestigious, and coveted tennis tournament in the world. Most professional players aspiring to make it in the game want to win Wimbledon and become world number 1. That’s how important this Grand Slam is to everyone.
As Wimbledon 2025 has come to its final stages, let's take a look at some players to watch on the ATP/WTA Tour Post-Grand Slam.
Jannik Sinner has been on a big winning streak with an impressive tally of 19 consecutive victories to kick off 2025. Last year, he captured his first Grand Slam title in Australia marking a key moment in his career. Renowned for his aggressive baseline playstyle, Sinner possesses one of the most powerful shots on the entire tour.
Carlos Alcaraz
The winner of Wimbledon for 2024 and 2023, the tennis world is Carlos Alcaraz's oyster it seems, as he now has four Grand Slam titles in total. Aside from being a two-times Wimbledon champ, he's also won the French Open and the US Open.
With extraordinary mobility and an impressive combination of a powerful forehand and backhand, he poses a big challenge to his opponents, especially on slower court surfaces.
Daniil Medvedev
Standing tall at 6'6", Medvedev is a skilled counterpuncher with a strong ability to read his opponents' game. He went out in the 2024 semi-finals to Alcaraz - who went on to win the tournament. He previously reached the Wimbledon semi-finals in 2023.
As the only male player in the Open Era to have lost two major finals after winning the first two sets, he is eager to prove his mettle and silence his critics with a strong performance on the court.
Aryna Sabalenka
Currently world number one, Belarusian player Aryna Sabalenka is one to have on your radar. She had to drop out of Wimbledon 2024 due to a shoulder injury, but will hope to be the champion in 2025 as she has already make spot for the semis.
Aged 27, she has won the Australian Open twice, in both 2023 and 2024. In 2024, she beat China's Zheng Qinwen 6-3 6-2 to take home the trophy. She plays tennis with a dominant and aggressive style, and prefers to play on grass.
Coco Gauff
At just 21 years old, this rising star has already climbed to the impressive rank of 2nd in the world. In 2024, Coco Gauff made it to the fourth round at Wimbledon. She achieved a milestone by winning her first Grand Slam at the US Open in 2023, defeating world number 2 Aryna Sabalenka in a thrilling match.
While the grass may not be her most comfortable surface, her game is developing and improving at a rapid pace, indicating that we can anticipate seeing her make a deep run into the next WTA Tours.
Iga Swiatek
Since her meteoric rise, the world number 8 has dominated the WTA tour, establishing herself as a force to be reckoned with. At 2024's Wimbledon, she made it to the third round, losing to Yulia Putintseva. However, her willpower and skill set helped her reclaim that top seed just two months later at the WTA finals in Cancun, Mexico.
Other Names to Keep Tabs On
ATP:
Ben Shelton, Holger Rune, Frances Tiafoe, and Alex de Minaur.
WTA:
Jasmine Paolini, Elena Rybakina, Zheng Qinwen, Ons Jabeur, and Barbora Krejcikova.
Winning a Grand Slam title is something most tennis players dream of from the day they start swinging their racquet. Let's take a look those tennis players with most Grand Slam titles in men's tennis.
Winning a Grand Slam title is something most tennis players dream of from the day they start swinging their racquet. Despite the difficulty of winning a grand slam tournament, a select few have dominated on the biggest stage throughout the years. The past two decades, in particular, have seen certain players cement their place in history by winning a record number of grand slam titles. In 2025, the battle for those records continues, with Wimbledon taking place between June 30 and July 13.
Let's take a look those tennis players with most Grand Slam titles in men's tennis.
Novak Djokovic is one of the greatest tennis players in history. He has a record 24 men's singles Grand Slam titles. The Serbian tennis great also became the third men's player to win 100 ATP Tour titles. Djokovic is the only man to hold all four Slam singles titles at the same time since Rod Laver's 1969 calendar Grand Slam.
2. Rafael Nadal | 22 Grand Slam Titles
Rafael Nadal comes second on this list, winning 22 men’s singles Grand Slams, only behind Novak Djokovic. More than half of them came at one Slam and on one surface that the Spaniard became synonymous with: the French Open. No player has won more than Nadal’s 14 Roland-Garros titles throughout a dominant 18-year span, in which the king of clay defended his crown 10 times and recorded an unbelievable 97% win percentage.
3. Roger Federer | 20 Grand Slam Titles
Swiss great Roger Federer is one of the most decorated men's tennis stars. Federer won his first-ever grand slam title in 2003 & became the first men's singles player to reach the milestone of 20 grand slam titles and also eclipsed the record of 14 grand slams held by Pete Sampras during this quest. He has won 6 AO Open, 1 french Open, 8 Wimbledon & 5 U.S Open Titles. Federer won his last Grand Slam Title in 2018. He announced his retirement in 2022.
4. Pete Sampras | 14 Grand Slam Titles
Pete Sampras won 14 major singles titles during his career, which was an all-time record at the time of his retirement: a then-record seven Wimbledon titles, two Australian Opens, and a joint Open Era record of five US Open titles. He won 64 singles titles in total. He was the first to reach world No 1.9.
Roy Emerson was a Champion whose career bridged the amateur and Open eras. The Aussie great won his 12th Grand Slam singles title at the French Open Championship against countryman Tony Roche. His haul of 28 Grand Slam titles (12 singles, 16 doubles) is a record for men's tennis. Emerson is also the only man to win singles and doubles titles in all four majors.
AI in Sports: How It's Changing Player Performance & Fan Experience
The introduction of Artificial Intelligence or AI in sports is rapidly growing as it is revolutionizing the experience for both fans and players, bringing significant changes for greater communication.
Artificial Intelligence has been improving the sports we watch and analyze for nearly the past 20 years, but the latest generation of ultra-modern AI tools is revolutionizing every aspect of sports, from improving player and team performances to ensuring safety along with fan engagement and the experiences.
AI can process and store large amounts of data, which allows us to gain insights that we couldn't see before. This capability is at the center of the revolution. For the players, this brings improved strategies, varied training methods, and a significantly lower risk of injury.
The fans enjoy a whole new level of engagement in the game, thanks to Al-powered platforms providing content tailored to them, such as virtual reality experiences and more.
The massive impact of AI in the Sports Industry
Artificial Intelligence is revolutionizing the Sports Industry rapidly by offering solutions to common problems such as individual performance, tactical requirements, injuries and recoveries, variations in training, etc.
The capacity of AI and GenAI tools to analyze complex data and provide instant insights is ushering in a new era of athletic performance and fan engagement as well.
From predictive analytics that improve player safety and performance to AI-powered viewing experiences for fans, the influence of artificial intelligence is setting the bar higher across the industry.
1. Player and team performance
(Image Credit | Markovate)
GenAI can analyze team and player behavior to reach conclusions that would contribute to improved training and coaching. For example, they can monitor and analyze the movements of players with computer vision.
In this way, they can assess whether an athlete is moving wrongly or could be injured. Machine learning algorithms can watch game videos to identify patterns of the opposing team. Sports coaches can be made to develop wiser game plans and strategies by artificial intelligence.
Some techniques, including motion tracking and motion analysis, can capture changes in the posture, movement, or technique of a player that indicte fatigue or poor motor control.
According to a study by Grand View Research, the sports analytics market size was valued at $1.9 billion in 2020 and is expected to reach $5.2 billion by 2028, showcasing the rapid growth and demand for advanced analytics tools in sports.
The following two tools are widely applicable to player and team analysis:
SportVU: This system tracks detailed player and ball motion in a game with computer vision and machine learning. It can analyze shot mechanics, accelerations and decelerations, speed, and distance.
KINEXON: This system tracks positional and motion data in real-time by equipping players with sensors.
2. Injury Prediction and Prevention
(Image Credit | Sportsmith)
Injuries occur regularly in professional sports. Identifying and preventing injuries before they even occur is likely one of the most thrilling applications of AI.
Teams can utilize AI algorithms to monitor an individual's motion as they move their joints and strain their muscles. It can search for patterns or instabilities that signify an injury before the symptoms themselves appear.
AI can recognize a slight deviation in the amount of strain a soccer player puts on their knee joint and warn the coaches or medical staff. Way before the injury became acute enough to cause the player to miss games, the team could either give them rest or do exercises to help them recover.
A report by MarketsandMarkets estimates that the global sports medicine market, which incorporates AI-driven health monitoring solutions, is projected to reach $9.3 billion by 2026, underlining the significant role of AI in athlete well-being.
The following two tools could be used in the AI-powered prediction and prevention of injuries:
Sparta Science: It uses computer vision and motion sensing in analyzing movement patterns of an athlete. Based on motion data, biomechanical deficiencies, and especially risks of increased injury, machine learning models are able to identify those.
Zone 7: It measures injury risk using factors such as workload, degree of fatigue, and others through artificial intelligence and research in sports science. Their methods take age, position, body composition, and medical history into account.
3. Training Through AI-Powered Analytics and Wearables
(Image Credit | Sports Tomorrow)
Smartwatches and fitness trackers are examples of wearable technology that have become essential for tracking many of the parameters mentioned earlier.
Wearable GPS devices that can track athletes' speed and location, overall distance traveled, and movement patterns are available to provide relevant information.
Wearable heart rate monitors use optical sensors to measure blood flow in real-time, tracking the heart rate. This is an important aspect of monitoring heart health, fitness levels, and recovery. It also helps in tracking blood oxygen levels, which is another important component of modern-day fitness trackers. They use optical sensors to track the oxygen saturation level of blood.
Since the 2010s, Inertial Measurement Units (IMUs), such as GPS tracking vests, have been commonly used in professional sports. Such vests are offered with discrete and effective GPS tracking and sensors located on the back and shoulders; they are typically worn as tank tops.
In football and rugby, the vest is mainly utilized to track the location and movement of a player and, thereby, report strengths and weaknesses.
4. Sports Commentary and Reporting
Sports commentary and reporting can automatically be generated from match events and live data by employing natural language processing(NLP) methods like GPT-3. Artificially intelligent commentary not only comments on a strategy but also summarizes the critical events of match play.
Similarly, GenAI can create such highlights, summaries, and post-match data reportage for viewing audiences as well.
NLP methods can make the commentary more dramatic and interesting by taking into account the game statistics and situations in real-time data. With the use of generated personalities and tones, it is possible to accommodate various fan interests in the coverage.
Automated GenAI reporting enhances sports coverage and commentary without losing interesting and captivating stories.
5. Sports Officiating
(Image Credit | Griffon Webstudios)
The use of AI in sports officiating is not without controversy, including traditional backlash and concerns regarding technology's influence on the game. Yet, the improvements it introduces, such as real-time analysis and decision support, are dramatically enhancing the accuracy and fairness of officiating.
Its capabilities to review plays from multiple angles and analyze them in seconds are proving invaluable in high-level games where every call matters.
Despite initial doubts, the use of AI in officiating is increasingly being accepted, with many seeing its potential to eliminate human error and ensure a level playing field.
As the technology improves and its uses extend, its role in assisting fair play and accuracy in sports is poised to increase, ushering in a new era in the use of technology and sportsmanship.
6. Player Scouting
(Image Credit | Intuz)
Team owners are using artificial intelligence to review the performance of the players. To determine the most skilled people to invest in, they use data analysis using artificial intelligence. It takes millions of dollars to find talent in the sports world.
So, team owners would like to ensure that scouting one player is the best decision. Artificial intelligence is used widely in scouting players for any sport, be it cricket, football, or basketball.
AI-powered Change in Fan Engagement and Experiences
1. Personalized Fan Engagement
To provide customised fan experiences, GenAI algorithms can model the preferences and behaviours of audiences. Sports teams and broadcasters can use these insights to optimize engagement across media channels.
For example, social media platforms can deliver tailored video highlights, personalized promotions, and AI-recommended content to resonate with each fan.
The NBA revealed 'NB-AI', allowing fans to activate "movie mode" and watch live games animated like popular films, such as Spider-Man
Based on their past interactions and activities, the Generative AI identifies what content types, sports stats, and topics each fan finds most appealing. It creates and sends personalized content for each person. This level of customization, enabled by GenAI in sports, helps sports organizations connect more deeply with their audiences.
2. Viewing Experiences
GenAI can process live video to generate augmented reality (AR) overlays and graphics that enhance broadcasts or live streams.
For example, shot trajectories, real-time player stats, and situational analysis can be visualized and overlaid onto the gameplay footage. For virtual reality (VR), GenAI can create real-world simulated environments for an immersive in-game perspective.
The key innovation is using Generative AI to dynamically generate and adapt AR/VR overlays and environments on the fly, customized to each moment. As the narrative and action of the game shift, the GenAI-powered augmented experiences shift with them, elevating viewing to multidimensional engagement.
A survey conducted by PwC found that 65% of sports fans are interested in using AR or virtual reality (VR) devices to watch sports, indicating a growing appetite for immersive experiences enabled by AI-driven technologies.
Conclusion
AI collaboration with sports is making the place safer as well as fairer. Predictive modeling and algorithms in AI are becoming a must for injury prevention. AI guarantees that more accuracy and fairness can be introduced in the outcome of a game by enhancing officiating. Both the aspects of performance and integrity are vital components in ensuring the prosperity and popularity of sports continue.
The impact of AI reaches sports journalism, advertising, and the creation of next-gen sports equipment, beyond the field or court. These innovations create new revenue streams and provide more exciting ways for fans to engage with their beloved sports and teams.
In this sense, artificial intelligence in the sports field could be said to be, by itself, a change not only for the athletes or for the coaches but for the sports system in general. With AI, the sports of the future could easily be foreseen because technology would harmoniously mix with manly athleticism at its highest levels.
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