20 Highest-paid female athletes in the world: PV Sindhu only Indian on the list

Sports stands as one of the highest-paid professions globally because of vast financial rewards and entertainment value. However, despite many achievements, female athletes continue to earn substantially less than male athletes. Forbes' 2023 ranking highlighted this vast difference, with the top 20 male athletes gather $1.9 billion, more than eight times the earnings of the top 20 women. Today, we shift our focus to the top 20 highest-paid female athletes of the 2023-24 period and how much do they make in a year including prize money, endorsements and net worth.

The leading business magazine Forbes has revealed the world's highest-paid female athletes list. Twelve out of 20 athletes are from the world of tennis and dominate the chart. While Indian star shuttler PV Sindhu is India's sole representative on the list. she finished at the 16th spot alongside gymnast Simone Biles with her $7.1 million earnings.

Highest-paid Female Athletes | Top 20 List

1. Iga Swiatek (Tennis) | $23.9 million

At the age of 22, women's tennis world No. 1 Iga Swiatek of Poland topped the highest-paid female athletes list with an estimated $23.9 million (before taxes and agents' fees). In 2023, Swiatek was recognised as one of tennis's brightest stars by winning the second consecutive WTA Player of the Year Award. She has now spent a total of 82 weeks at the top spot, ranking 10th in WTA history. Swiatek also occupies the 14th position on the tour's career prize money list, boasting nearly $25 million in earnings.

Swiatek earned $14 million of her income through endorsements. Visa, On shoes and apparel, Oshee sports drinks and information technology company Infosys are some of the prominent brands endorsed by Swiatek.

2. Eileen Gu (Freestyle skiing) | $22.1 million

Eileen Gu, the freestyle skier and model, came in second on the top highest-paid female athletes list. She made $22.1 million in 2023, with the majority of her earnings coming from endorsements. Brands such as Mengniu Dairy and sportswear giant Anta in China, as well as luxury labels like Louis Vuitton and Victoria's Secret in the West, have all invested in partnerships with Gu. She was born in San Francisco but represented China in competition.

Despite struggling with a knee injury, Gu made a successful return in December and clinched victory in halfpipe events in both China and Colorado during her first World Cup action in 11 months.

Also Read: The Soaring Value of Women's Sports: A Game-Changer in the Sports World

3. Coco Gauff (Tennis) | $21.7 million

Coco Gauff enjoyed the biggest season of her career in 2023 on the court, highlighted by her breakthrough victory at the US Open, her first Grand Slam title. Gauff has won four WTA tournaments in 2023 and as a result, she achieved a career-best No. 3 ranking in singles.

Apart from that, Gauff also raked in the deals and endorsements off the court, too. She has an estimated net worth of $21.7 million. 19-year-old Gauff demonstrated her commercial appeal by securing partnerships with brands such as Baker Tilly, Bose, and UPS this year. Recognized for her passion for Marvel superheroes, Gauff was featured in an advertisement for the 2023 film "The Marvels" and graced the cover of a limited-edition Invincible Iron Man comic book.

4. Emma Raducanu (Tennis) | $15.2 million

2021 US Open champion Emma Raducanu, number three last year, played only 10 matches in 2023 as she underwent surgery on both her wrists and one ankle midway through the way. Despite this, she earned $15.2 million this campaign with $15 million coming from endorsements. Raducanu has an endorsement deal with HSBC, Tiffany, British Airways, Christian Dior, Vodafone, Porsche and Evian.

5. Naomi Osaka (Tennis) | $15 million

Naomi Osaka has not played an event since September 2022 till last year as as she gave birth to a daughter in July. Osaka has an estimated net worth of $15 million, which came only through endorsements.

Osaka cut way back on her sponsor commitments in 2023, but she did add a new partner three months ago; Meta created her own AI chatbot character named Tamika. Other celebrities with AI personalities on some Meta platforms include Snoop Dogg, Tom Brady, Kendall Jenner and Dwyane Wade.

Also Read: Highest paid athlete from each sport in 2022 according to Forbes

6. Aryna Sabalenka (Tennis) | $14.7 million

Aryna Sabalenka had a dominant 2023 as the only women to reach the semifinals of all four Grand Slam events, including an Australian Open win and US Open runner-up finish. In September, she became the 29th women to ever hold the No. 1 ranking. She also received the International Tennis Federation's World Champion Award. 

Sabalenka has an estimated net worth of $14.7 million. She recently collaborated with Maestro Dobel Tequila and Leaf Trading Cards. Beyond tennis, Sabalenka invested in wellness brand Beekeeper's Naturals and Olipop soda. She was also featured in Netflix's tennis docuseries Break Point.

7. Jessica Pegula (Tennis) | $12.5 million

Jessica Pegula has yet to make it past the quarterfinals of a Grand Slam event but finished the year ranked fifth in the world thanks to wins in 77% of her matches and two tournament titles. She was named to the esteemed 2024 Forbes 30 Under 30 list. Pegula's stellar year on the court was her victory at the Montreal singles tournament, marking the biggest title of her career. In addition, she reached the championship match at the WTA Finals in November.

Pegula has an estimated net worth of $12.5 million. Off the court, Pegula continues to expand her brand presence by securing partnerships with brands such as Dyson headphones, De Bethune watches, and Gorjana jewelry.

8. Venus Williams (Tennis) | $12.2 million

Venus Williams' competitive appearances have become infrequent. She participated in just seven tournaments and played 10 matches last year but her influence as a marketing powerhouse remains. The seven-time Grand Slam singles champion has recently expanded her brand portfolio through strategic partnerships with Dove and Nestlé's Purina PetCare. Simultaneously, she introduced a jewellery line in collaboration with Reinstein Ross and made a strategic investment in the Los Angeles Golf Club, a team set to compete in the upcoming TGL league developed by Tiger Woods and Rory McIlroy's TMRW Sports.

Beyond sports and lifestyle, Williams is extending her impact as an executive producer on "Behind the Racquet".

Also Read: Grand Slam Records: Most Grand Slam singles matches wins (men and women)

9. Elena Rybakina (Tennis) | $9.5 million

Elena Rybakina backed up her 2022 Wimbledon win with a pair of WTA 1000 tournament wins this year at Indian Wells and Rome, as well as a runner-up finish at the Australian Open. Building on this success, she had an outstanding 2023 season, securing victories in two WTA 1000 tournaments and concluding the year at an impressive No. 4 in the singles rankings.

Throughout her ascent, the 24-year-old player has strategically expanded her brand associations, forging partnerships with notable entities such as Red Bull and Yonex.

10. Leylah Fernandez (Tennis) | $8.8 million

Similar to Emma Raducanu, Leylah Fernandez continues to reap the rewards of her notable run to the 2021 US Open final. She maintains partnerships with more than 10 endorsement partners like Lululemon, Morgan Stanley, and Google Pixel phones. However, akin to Raducanu, Fernandez has encountered challenges in meeting the expectations set by her early success on the court.

11. Nelly Korda (Golf) | $8.2 million

Nelly Korda failed to reach the winner's circle in 2023, but her sponsor portfolio was transformed in a boost her off-course earnings. The 2021 Women's PGA Championship winner added lucrative new deals with Nike and TaylorMade, replacing J Lindeberg and Titleist to start the year, as well as another pair of global brands, Delta Airlines and Goldman Sachs.

11. Megan Rapinoe (Football) | $8.2 million

Megan Rapinoe did not get the storybook ending to her career as she was injured early in the NWSL Championship game, and her OL Reign fell to Gotham FC. Retirement will free up time for Rapinoe, who is a sought-after corporate speaker and last year launched a production company, A Touch More, along with her partner, WNBA legend Sue Bird.

13. Candace Parker (Basketball) | $8.1 million

Candace Parker captured the 2021 WNBA championship with the Chicago Sky and won another title (while injured) with the Las Vegas Aces in 2023. But with league salaries capped at around $200,000, she makes nearly all of her money from endorsements. Her brand partners include Adidas, CarMax and Gatorade and her annual off-the-court pay is more than double her total playing salary across her 15 years in the WNBA.

Candace was the first woman to appear on the cover of an "NBA 2K" video game and was among the star athletes to invest in trading-card exchange Alt in a funding round announced in November 2021. She also has a lucrative contract as an NBA analyst for Turner Sports.

14. Alex Morgan (Football) | $7.8 million

The US Women's National Team flamed out early at the 2023 World Cup, but Alex Morgan remains the sport's most popular choice for marketers. She has endorsement deals with Nike, Calvin Klein, Molecule, Hublot, Bodyarmor and Michelob Ultra. In 2021, she founded a female-focused media platform, Togethxr, with fellow star athletes Sue Bird, Chloe Kim and Simone Manuel. This year, she launched her own foundation. Her latest is an investment in Los Angeles Golf Club, a franchise in the Monday night golf league TGL set to launch in 2025.

15. Qinwen Zheng (Tennis) | $7.2 million

Qinwen Zheng won the WTA's Most Improved Player Award in 2023, an impressive follow-up to her 2022 Newcomer of the Year Award. She won singles titles in Palermo and Zhengzhou in 2023 and reached the US Open quarterfinals. Some in the sport wonder if she could be a marketing star along the lines of her countrywoman Li Na, who finished no lower than third in the female athletes earnings ranking from 2012 to 2014.

16. Simone Biles (Gymnastics) | $7.1 million

Simone Biles returned to competition in 2023 and was as dominant as ever. She clinched four gold medals at the World Championships, extending her record to 30 total career medals at the event, including 23 golds. She led the US to a record-breaking seventh consecutive world team title. In 2021, Biles left Nike to join Athleta, and this year, the brand released their third Athleta Girl Collection with Biles, which is entitled "Because I Can."

16. PV Sindhu (Badminton) | $7.1 million

India's PV Sindhu has made it into the list of top highest-paid female athletes by Forbes where she finished at the 16th spot alongside gymnast Simone Biles with her $7.1 million earnings. She is her country's sole representative on the list. Sindhu earned around seven million USD in off-field partnerships, having secured deals with Centuary Mattress and American Pistachio Growers in the past year.

Sindhu is already among India's most marketable athletes, with her sponsors ranging from Asian Paints to Bank of Baroda. Compared to her off-field marketing prowess, Sindhu earned just 0.1 million USD in on-field prize money, underlining her barren year and Badminton's financial disparity to other, more global sports. 

Also Read: PV Sindhu announces legendary Prakash Padukone as her mentor in quest of Olympic gold

18. Ons Jabeur (Tennis) | $5.7 million

Ons Jabeur reached her second straight Wimbledon final in 2023 and finished the season ranked sixth in the world. The Tunisian-born tennis ace was the first African and Arab woman to contest a major singles final. She has endorsements with Lotto, Wilson and Laval, and will collect an appearance fee in Saudi Arabia at the end of December.

19. Brooke Henderson (Golf) | $5.4 million

Henderson, a winner of two major golf championships, is arguably the most prominent female athlete in Canada. In January, she followed in the footsteps of Nelly Korda and transitioned to using TaylorMade equipment.

20. Markéta Vondroušová (Tennis) | $5.2 million

Markéta Vondroušová close the list of the top 20 highest-paid female athletes. At the time, Vondroušová, who was ranked 42nd, made history by becoming the first unseeded woman to clinch the Wimbledon singles title in July. It was an unexpected victory for her, as evidenced by her last-minute arrangement for a cat sitter.

Following her triumphant performance at the tournament, the 24-year-old tennis star from the Czech Republic secured a new clothing sponsorship deal with J.Lindeberg. She ended the year on a high note, ranking seventh in the women's singles rankings.