PUMA India has announced the onboarding of India’s women’s cricket captain Harmanpreet Kaur as its new brand ambassador. According to the company, Kaur will endorse the brand’s footwear, apparel, and accessories through multiple activities and campaigns throughout the year, under the partnership.
Abhishek Ganguly, Managing Director, PUMA (India and Southeast Asia), claimed, “The way she plays — bold and fierce cricket – makes her a fit for our brand which embodies the same qualities and ethos. As a brand, PUMA has said it always stayed ahead of the times and is committed to supporting, celebrating, and empowering women in sports. This association is a big step in that direction. Kaur is a sporting icon and, with this partnership, we hope to inspire younger generations and help Indian women’s cricket reach greater heights,”
The new Brand Ambassador of Puma
The brand posted a teaser video of a player and quizzed the audience to guess PUMA’s next brand ambassador on Saturday. The company stated, “From the 5000 responses collected over 36 hours, 80% of the consumers had assumed the brand ambassador to be a male cricketer”.
This was followed by the brand releasing a video that revealed Kaur as its new brand ambassador, thereby breaking moulds, busting archetypes, and creating a strong culture for women in cricket and overall sport.
Kaur said, “Not many know that I hit my first ODI century in 2013 in a pair of PUMA boots that I received as a token of support in my early years from the brand”. Harmanpreet also told that she has been roped with PUMA for a decade. She is thrilled to join the biggest sports brand in the country with the star-studded roster”.
The roster includes names such as Virat Kohli, Sunil Chhetri, Mary Kom, Neymar Jr, Harleen Deol, and many more greats.
The 33-year-old batter from Punjab has the record for the fourth fastest women’s T20I hundred in the world. She is also India’s only centurion in the women’s T20I. Harmanpreet has scored six international hundreds so far in her career, five of them came into the ODIs. She has also been honored with the Arjuna Award in 2017.