Vinesh Phogat, Manu Bhaker and Neeraj Chopra's brand value multiply up to six times post Paris Olympics 2024

Indian athletes Manu Bhaker, Neeraj Chopra and Vinesh Phogat's brand value was boosted after the Paris Olympics 2024 where India bagged six medals. Manu Bhaker became India's only female athlete to bag multiple medals at a single Olympic while Neeraj Chopra had to be satisfied with a silver in javelin. However, wrestler Vinesh Phogat had to return home with disappointment despite qualifying for the final in the women's 50kg category. But, that did not stop her brand value from rising to nearly three times.

Manu Bhaker bags a 1.5 cr deal with Thumbs Up

Shooter Manu Bhaker won bronze in women's 10-metre air pistol and then won another bronze medal in the mixed 10-metre air pistol team event alongside Sarabjot Singh. This success made Manu an overnight celebrity in India and after returning home with those two medals she has been making huge brand deals which boosted her brand value on a large scale.

Manu used to charge INR 25 Lakhs per deal before the Paris Olympics 2024. But, after the success at the Olympics, her endorsement deal now has surged up to six times, helping her grab an INR 1.5 cr deal with Thumbs Up.

Read Also | India at Olympics: Every medal India won at the Olympics 

Neeraj Chopra's brand value rose to INR 330 Cr.

India's golden boy Neeraj Chopra was already one of the highest-paid Indian athletes barring from cricketers. Though Neeraj could not defend his gold medal in Paris, his brand value rose by 30-40%. As per a report by NDTV, Neeraj's brand value is now USD 40 million or INR 330 crore.

Read Also | Every Neeraj Chopra records you should know

Vinesh Phogat now charges INR 1 cr per brand deal

On the other hand despite qualifying for the finals of the Women's 50kg wrestling event and becoming the first Indian women wrestler to achieve the feat, Vinesh Phogat had to return empty-handed after failing the weigh-in on the final day by 100 gms. Though Manu had appealed for a silver medal to the Court of Arbitration of Sport (CAS), her appeal was declined.

Read Also | Explained: What is the weigh-in rule in Wrestling? Why was Vinesh Phogat disqualified from Paris Olympics 2024?

Despite a sad end to her Paris Olympics journey, Manu has been seen as a hero in India and was given a grand welcome when she returned home. Her performance in the Summer Olympics surged her brand value by a huge number. As per the Economic Times, Manu used to charge INR 25 lakhs per brand deal and is now charging INR 75 lakhs to 1 Cr. per deal.