AFI signs multi-year agreement with 'Puma'

The Athletics Federation of India (AFI) announced a multi-year partnership with sports apparel brand 'Puma' on Thursday.

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With this, PUMA will provide uniforms, shoes, and other equipment to about 400 Indian players during domestic and international tournaments.

As the AFI's official kit sponsor, top Indian athletes will be wearing PUMA accessories including Olympic champion Neeraj Chopra, long jumper Murali Sreeshankar, and steeplechase athlete Parul Chaudhary.

NEW LOOK. Elite Indian athletes will compete in @PUMA sports apparel at international level in future. @Paris2024 #Puma @Neeraj_chopra1 @Media_SAI @RECLindia pic.twitter.com/10NtH2CC6D

— Athletics Federation of India (@afiindia) May 16, 2024

According to the release, Neeraj Chopra said, "As an athlete training for 12 years, I know the importance of high-quality gear for high-level practice. With AFI teaming up with global sports brand, Indian athletes across all levels will now have access to training gear of international excellence, assisting us to express our best in our game now. This partnership signals the bright future of Indian sport,"

This will be the first time that Indian players will get to wear the world class ‘Speed ​​Suits’ that PUMA provides to other players globally.

The speed suit is designed to aid in freedom of movement, aerodynamics, and fast acceleration, helping athletes focus solely on their performance and increasing efficiency.

Karthik Balagopalan, Managing Director, PUMA India said, “At PUMA, we strongly believe in serving the athletes and helping them realise their full potential with our world class performance products. We are thrilled to partner with the Athletics Federation of India and help our athletes perform at the highest levels in various sporting disciplines across the globe. Together with Athletics Federation of India, we will accelerate this transformative journey in Indian athletics.”

Also Read: Long Jumper Murali Sreeshankar rules out of Paris Olympics 2024 after suffering knee injury

Adille Sumariwalla, the AFI President said, "Our association with Puma represents a significant milestone for India's athletes. With their high-quality gear, we are not only enhancing the performance of athletes but also creating a culture of excellence within the country's sporting community. We are confident that this partnership will propel Indian athletics to new heights on the global stage."