Ajax announces to bring back the classic logo from 2025-26 season

Ajax Amsterdam has announced that the club will return to its iconic logo to celebrate its 125th anniversary in 2025. The classic Ajax logo which was used in Ajax shirts from 1928 to 1991, will return to illuminate the Dutch side's outfit after 34 years. Ajax will permanently use the classic emblem from the beginning of the 2025-26 season. 

From 1900.

— AFC Ajax (@AFCAjax) November 17, 2024

A return to history

Ajax CEO Menno Geelen confirms that the club thinks that the 125th-anniversary celebration in 2025 is the "perfect moment" to honour the history of Ajax by bringing back the classic logo. He also stated that the iconic logo perfectly explains the club's ambitions. Geelen stated via the club's media:

"Ajax will celebrate its 125th anniversary on March 18. The celebrations will include the announcement of the return of the classic logo. We know that the majority of our fans have cherished this wish for years, and we felt that our 125th anniversary was the perfect moment to give back the classic logo to our fans and ourselves."

"Furthermore, history has shown that we are at our best when we remain true to the Ajax DNA. That’s why we are doing everything within the club to uphold that DNA, from our football philosophy to our core values. Bringing back the classic logo symbolizes this commitment and serves as both a tribute to our rich history and an inspiration for the future—a future that relies on everything we hold dear about our club."

'This might be one of the greatest gifts we can give to the supporters, the club, and ourselves.'

— AFC Ajax (@AFCAjax) November 17, 2024

This special occurrence in the Dutch club will be celebrated today at the Johan Cruyff Arena where the Ajax Legends will take on Real Madrid Legends and this game preliminarily commences the club's celebration of 125 years into existence. 

Ernst Boekhorst, the chairman of the Board of Directors of Ajax, has also expressed his thoughts about the thoughtful change as well:

"The 125th anniversary feels like a very fitting moment to give the logo back to the club, the fans, and ourselves. We are delighted to make such a contribution."