The All England Club, on Wednesday, has announced an agreement with Star Sports Network, which will see Wimbledon 2024 broadcast with Hindi commentary for the first time, ensuring the coverage is even more accessible and engaging for audiences across India.
Also Read: Most Wimbledon Titles in Open Era (Men)
Popularity of Wimbledon continues to increase in India
The All England Lawn Tennis Club is pleased to continue its commitment to bringing fans of The Championships, Wimbledon in India an improved viewing experience, as the popularity of the event continues to increase.
Year-on-year viewing figures in India increased +96% in 2023 compared with 2022 and entries into this year's Wimbledon Public Ballot from fans in India rose +74% compared to last year. Acknowledging the growing popularity, the All England Club has identified India as a key growth market among its ongoing commitment to bring the unique atmosphere and excitement of the Grand Slam to a global audience.
"It is truly heartening to witness The Championships’ expanding influence in India, and the introduction of Hindi commentary will encourage more people watch and enjoy Wimbledon. We have several young talents taking up the sport and I only see this growth as the beginning,” Former Wimbledon Champion Leander Paes commented.
This initiative will be further supported by localized social media content and an array of influencers to generate excitement in Tennis and drive a deeper connection with Indian fans.
"India is one of our key growth markets and we are committed to taking The Championships to fans across the nation. Home to several legendary players, interest in tennis has grown tremendously in the past few years demonstrated by viewership figures, ballot entries and the growth of our social media platforms in India. We believe this is just the beginning of our close engagement with Indian fans, and we know that by bringing the Wimbledon experience directly to Indian fans, we will foster and grow their interest in The Championships and tennis even further." Usama Al-Qassab, Marketing & Commercial Director at the All England Club, said.
Also Read: Last 10 Wimbledon Champions List (Men's)
To support these efforts, the British Embassy in New Delhi will host a special screening event on 13 July with up to 100 invited guests, including embassy dignitaries, influencers, athletes, and All England Club representatives to watch the ladies' singles final of Wimbledon 2024.
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Star Sports set to broadcast Wimbledon 2024 matches with Hindi commentary
The All England Lawn Tennis Club is pleased to continue its commitment to bringing fans of The Championships, Wimbledon in India an improved viewing experience, as the popularity of the event continues to increase.
The All England Club, on Wednesday, has announced an agreement with Star Sports Network, which will see Wimbledon 2024 broadcast with Hindi commentary for the first time, ensuring the coverage is even more accessible and engaging for audiences across India.
Also Read: Most Wimbledon Titles in Open Era (Men)
Popularity of Wimbledon continues to increase in India
The All England Lawn Tennis Club is pleased to continue its commitment to bringing fans of The Championships, Wimbledon in India an improved viewing experience, as the popularity of the event continues to increase.
Year-on-year viewing figures in India increased +96% in 2023 compared with 2022 and entries into this year's Wimbledon Public Ballot from fans in India rose +74% compared to last year. Acknowledging the growing popularity, the All England Club has identified India as a key growth market among its ongoing commitment to bring the unique atmosphere and excitement of the Grand Slam to a global audience.
"It is truly heartening to witness The Championships’ expanding influence in India, and the introduction of Hindi commentary will encourage more people watch and enjoy Wimbledon. We have several young talents taking up the sport and I only see this growth as the beginning,” Former Wimbledon Champion Leander Paes commented.
This initiative will be further supported by localized social media content and an array of influencers to generate excitement in Tennis and drive a deeper connection with Indian fans.
"India is one of our key growth markets and we are committed to taking The Championships to fans across the nation. Home to several legendary players, interest in tennis has grown tremendously in the past few years demonstrated by viewership figures, ballot entries and the growth of our social media platforms in India. We believe this is just the beginning of our close engagement with Indian fans, and we know that by bringing the Wimbledon experience directly to Indian fans, we will foster and grow their interest in The Championships and tennis even further." Usama Al-Qassab, Marketing & Commercial Director at the All England Club, said.
Also Read: Last 10 Wimbledon Champions List (Men's)
To support these efforts, the British Embassy in New Delhi will host a special screening event on 13 July with up to 100 invited guests, including embassy dignitaries, influencers, athletes, and All England Club representatives to watch the ladies' singles final of Wimbledon 2024.